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~accessRights:"restricted"
~person:"Popp, Bastian"
~subject:"Anti-brand communities"
~subject:"Social web"
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Anti-brand communities
Social web
Beziehungsmarketing
4
Brand management
4
Markenführung
4
Relationship marketing
4
Social Web
4
Consumer behaviour
3
Konsumentenverhalten
3
Kundenbindung
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Brand communities
2
Brand image
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Customer retention
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Customer satisfaction
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Internet marketing
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Kundenzufriedenheit
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Markenimage
2
Online-Marketing
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Brand
1
Brand loyalty
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Branded communities
1
Branding, co-creation
1
Consumer-brand identification
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Customer integration
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Facebook brand pages
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Football
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Football fans
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Popp, Bastian
Martínez-López, Francisco J.
12
Gázquez-Abad, Juan Carlos
10
Loureiro, Sandra Maria Correia
10
Kunkel, Thilo
8
Rita, Paulo
8
Veloutsou, Cleopatra
7
Filieri, Raffaele
6
Hajli, Nick
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Cova, Bernard
5
Harrigan, Paul
5
Hollebeek, Linda D.
5
Kumar, Jitender
5
Ozuem, Wilson
5
Bernritter, Stefan F.
4
Bilro, Ricardo Godinho
4
Bredikhina, Nataliya
4
Chen, Huan
4
Dessart, Laurence
4
Dwivedi, Yogesh Kumar
4
Guzman, Francisco
4
Haverila, Matti
4
Ibrahim, Blend
4
Johnen, Marius
4
Kim, Hye-yŏng
4
Ko, Eunju
4
Ko, Yong Jae
4
Kumar, Vikas
4
Langaro, Daniela
4
Liao, Junyun
4
Rahman, Zillur
4
Rana, Nripendra P.
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
Swani, Kunal
4
Theobald, Elke
4
Verlegh, Peeter
4
Willis, Michelle
4
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International journal of sports marketing & sponsorship
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Sport management review
1
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ECONIS (ZBW)
4
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Introducing branded communities in sport for building strong brand relations in social media
Popp, Bastian
;
Woratschek, Herbert
- In:
Sport management review
19
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011475594
Saved in:
2
Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction
Popp, Bastian
;
Woratschek, Herbert
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 46-56
Persistent link: https://www.econbiz.de/10011645105
Saved in:
3
We love to hate them! : social media-based anti-brand communities in professional football
Popp, Bastian
;
Germelmann, Claas Christian
;
Jung, Benjamin
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 349-367
Persistent link: https://www.econbiz.de/10011608086
Saved in:
4
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
Saved in:
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