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~accessRights:"restricted"
~person:"Rahman, Zillur"
~person:"Skiera, Bernd"
~subject:"Viral marketing"
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Viral marketing
Internet marketing
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Online-Marketing
11
Beziehungsmarketing
7
Consumer behaviour
7
Konsumentenverhalten
7
Relationship marketing
7
Brand management
6
Markenführung
6
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6
Social web
6
Brand image
4
Customer integration
4
Kundenintegration
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4
Virales Marketing
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Bibliometrics
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Bibliometrie
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Brand loyalty
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Markentreue
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Brand
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Consumer engagement
2
Customer engagement
2
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2
Geschlecht
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Online retailing
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Online-Handel
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Brand community
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Rahman, Zillur
Skiera, Bernd
Law, Chun Hung Roberts
8
Bigné Alcañiz, J. Enrique
7
Xie, Karen L.
7
Fan, Weiguo
6
Kim, Jong Min
6
Okumus, Fevzi
6
Roy, Gobinda
6
Xiang, Zheng
6
Datta, Biplab
5
Dwivedi, Yogesh Kumar
5
Li, Hengyun
5
Loureiro, Sandra Maria Correia
5
Mariani, Marcello M.
5
Rita, Paulo
5
Ruiz Mafe, Carla
5
Wu, Luorong
5
Akram, Umair
4
Balaji, M. S.
4
Bilgihan, Anil
4
Bradley, Graham L.
4
Du, Qianzhou
4
Karjaluoto, Heikki
4
Kwok, Linchi
4
Liang, Sai
4
Malthouse, Edward C.
4
Martinez, Luis F.
4
Mattila, Anna S.
4
Phua, Joe
4
Schweidel, David A.
4
Shin, Seunghun
4
Sparks, Beverley
4
Zhang, Lu
4
Zhang, Zili
4
Zhang, Ziqiong
4
Aggarwal, Anu Gupta
3
Augusto, Mário Gomes
3
Basu, Rituparna
3
Bilal, Muhammad
3
Chang, Ya Ping
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Cho, Chang-Hoan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of internet commerce
1
Management decision : MD
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
4
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Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
2
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
3
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
4
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
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