Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Jamid Ul Islam and Zillur Rahman
| Year of publication: |
January-March 2016
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|---|---|
| Authors: | Islam, Jamid Ul ; Rahman, Zillur |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 15.2016, 1, p. 40-58
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| Subject: | Brand community | customer engagement | customer involvement | Facebook | trust | word-of-mouth | Social Web | Social web | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Vertrauen | Confidence | Kundenintegration | Customer integration | Markenimage | Brand image | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2015.1124008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011636431