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~accessRights:"restricted"
~person:"Roy, Souvik"
~subject:"Beziehungsmarketing"
~subject:"KMU"
~subject:"Mobiltelefon"
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Beziehungsmarketing
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Mobiltelefon
Anwendungssoftware
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app commitment
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Roy, Souvik
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International journal of business information systems : IJBIS
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Demystifying user's attachment of smartphone apps : a value orientation perspective
Roy, Souvik
;
Kesharwani, Ankit
;
Gupta, Ashish
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 450-478
Persistent link: https://www.econbiz.de/10012801973
Saved in:
2
Antecedents and consequences to app engagement among young consumers in India
Roy, Souvik
;
Mandal, Santanu
- In:
International journal of business information systems : …
33
(
2020
)
3
,
pp. 337-359
Persistent link: https://www.econbiz.de/10012199310
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