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~accessRights:"restricted"
~person:"Ruiz Mafe, Carla"
~subject:"Viral marketing"
~subject:"Öffentlichkeitsarbeit"
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Viral marketing
Öffentlichkeitsarbeit
Social Web
7
Social web
7
Consumer behaviour
5
Konsumentenverhalten
5
Internet marketing
4
Online-Marketing
4
Virales Marketing
4
Perception
2
Social relations
2
Soziale Beziehungen
2
Wahrnehmung
2
Advertising
1
Advertising effectiveness
1
Advertising effects
1
Airline
1
Beziehungsmarketing
1
Brand advocacy
1
Brand image
1
Brand management
1
Cause-Related Marketing
1
Cause-related marketing
1
Cognition
1
Customer brand engagement
1
Customer integration
1
Customer satisfaction
1
Deep learning
1
Dienstleistungsqualität
1
Dual-processing theories
1
Dual-processing theory
1
Eco-friendly restaurants
1
Emotion
1
Eye-tracking
1
Fluggesellschaft
1
Gastronomie
1
Instagram
1
Interpersonal Influence
1
Jugendliche
1
Kognition
1
Kundenintegration
1
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Ruiz Mafe, Carla
Law, Chun Hung Roberts
11
Filieri, Raffaele
8
Loureiro, Sandra Maria Correia
8
Liang, Sai
7
Bigné Alcañiz, J. Enrique
6
Dwivedi, Yogesh Kumar
6
Etter, Michael
6
Xie, Karen L.
6
Adeola, Ogechi
5
Akram, Umair
5
Azer, Jaylan
5
Camilleri, Mark Anthony
5
De Angelis, Matteo
5
Kwok, Linchi
5
Lu, Shijie
5
Martin, Sebastian
5
Rita, Paulo
5
Schweidel, David A.
5
Berger, Jonah
4
Bilal, Muhammad
4
Fan, Weiguo
4
Karjaluoto, Heikki
4
Li, Hengyun
4
Martinez, Luis F.
4
Phua, Joe
4
Rana, Nripendra P.
4
Ranaweera, Chatura
4
Saxton, Gregory D.
4
Tan, Yong
4
Verlegh, Peeter
4
Wang, Xin
4
Xiang, Zheng
4
Ye, Qiang
4
Yin, Dezhi
4
Zhang, Han
4
Ahuja, Vandana
3
Alguezaui, Salma
3
Augusto, Mário Gomes
3
Boardman, Rosy
3
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Business research quarterly : BRQ
1
International journal of advertising : the review of marketing communications
1
Journal of destination marketing & management
1
Service business
1
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ECONIS (ZBW)
4
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1
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
2
What drives the helpfulness of online reviews? : a deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
;
Cuenca, …
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588607
Saved in:
3
Does social climate influence positive eWOM? : a study of heavy-users of online communities
Ruiz Mafe, Carla
;
Bigné Alcañiz, J. Enrique
;
Sanz …
- In:
Business research quarterly : BRQ
21
(
2018
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011989522
Saved in:
4
The role of social motivations, ability, and opportunity in online know-how exchanges : evidence from the airline services industry
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
;
Andreu, Luisa
- In:
Service business
9
(
2015
)
2
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011296061
Saved in:
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