What drives the helpfulness of online reviews? : a deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations
Year of publication: |
2021
|
---|---|
Authors: | Bigné Alcañiz, J. Enrique ; Ruiz Mafe, Carla ; Cuenca, Antonio ; Pérez-Cabañero, Carmen ; Garcia, Aitor |
Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 20.2021, p. 1-10
|
Subject: | Deep learning | Dual-processing theory | Mature destinations | Perceived helpfulness | Sentiment analysis | User-generated content | Social Web | Social web | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
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