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~accessRights:"restricted"
~person:"Sarkar, Abhigyan"
~subject:"Brand image"
~subject:"Dienstleistungsqualität"
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Brand image
Dienstleistungsqualität
Consumer behaviour
22
Konsumentenverhalten
22
Brand management
19
Markenführung
19
Brand
15
Markenartikel
15
Markenimage
14
Beziehungsmarketing
10
Relationship marketing
10
Emotion
6
Jugendliche
5
Youth
5
Customer satisfaction
3
Kundenzufriedenheit
3
Service quality
3
Advertising effects
2
Brand community
2
Brand embarrassment
2
Brand hate
2
Brand relationship quality
2
Computerspiel
2
Einzelhandel
2
Fashion
2
India
2
Indien
2
Internet marketing
2
Mode
2
Narcissistic brand love
2
Online-Marketing
2
Other customer perception
2
Perception
2
Retail trade
2
Target group
2
Video game
2
Wahrnehmung
2
Werbewirkung
2
Zielgruppe
2
Adolescence
1
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16
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16
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16
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English
16
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Sarkar, Abhigyan
Han, Heesup
36
Loureiro, Sandra Maria Correia
21
Japutra, Arnold
19
Sreejesh, S.
19
Guzman, Francisco
18
Hollebeek, Linda D.
17
Mattila, Anna S.
17
Park, Jungkun
17
Bang, Nguyen
16
Paul, Justin
16
Diamantopoulos, Adamantios
15
Phau, Ian
15
Ahn, Jiseon
14
Line, Nathaniel D.
14
Liu, Chih-Hsing
14
Melewar, T. C.
14
Prentice, Catherine
14
Sarkar, Juhi Gahlot
14
Ekinci, Yuksel
13
Hanks, Lydia
13
Johnson, Lester W.
13
Gursoy, Dogan
12
Dwivedi, Yogesh Kumar
11
Khan, Imran
11
Lee, Seonjeong
11
Bilgihan, Anil
10
Casidy, Riza
10
Chua, Bee-Lia
10
Gong, Taeshik
10
Jang, Soocheong
10
Kim, Jinkyung Jenny
10
King, Ceridwyn
10
Klaus, Philipp
10
Kunkel, Thilo
10
Rahman, Zillur
10
Rather, Raouf Ahmad
10
Roy, Sanjit
10
Wong, IpKin Anthony
10
Fernandes, Teresa
9
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Asia Pacific journal of marketing and logistics
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Management research review
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Society and business review
1
The journal of brand management : an international journal
1
The marketing review
1
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ECONIS (ZBW)
16
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1
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
4
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
5
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
6
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
7
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
8
Sing Hosanna for the brands : the process of substituting religion with brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Society and business review
12
(
2017
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011690827
Saved in:
9
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
10
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
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