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~accessRights:"restricted"
~person:"Seo, Yuri"
~subject:"Kulturelle Identität"
~subject:"Pupils"
~type:"article"
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Kulturelle Identität
Pupils
Cultural identity
4
Consumer behaviour
3
Konsumentenverhalten
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Advertising
2
Advertising effects
2
Brand management
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International marketing
2
Internationales Marketing
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Functional attitudes
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Globalisierung
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Interkulturelle Beziehungen
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Interkulturelle Kompetenz
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Interkulturelles Management
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Internet marketing
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Seo, Yuri
Cleveland, Mark
10
Messner, Wolfgang
8
Laroche, Michel
7
Nijkamp, Peter
6
Tubadji, Annie
6
Cannavale, Chiara
5
Demangeot, Catherine
5
Kaasa, Anneli
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Kipnis, Eva
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Verdier, Thierry
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Ashraf, Badar Nadeem
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Huang, Songshan
4
Minkov, Michael
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Taras, Vas
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Yang, Yang
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Zenou, Yves
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Bartikowski, Boris
3
Bisin, Alberto
3
Cui, Charles Chi
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Czarnecka, Barbara
3
Dheera-aumpon, Siwapong
3
El Ghoul, Sadok
3
Evan, Tomáš
3
Fam, Kim Shyan
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Feitosa, Jennifer
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Giuliano, Paola
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Goodell, John W.
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Guiso, Luigi
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Gunkel, Marjaana
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Harzing, Anne-Wil
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Horak, Sven
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Jane, Wen-jhan
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Law, Chun Hung Roberts
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Lee, Chien-chiang
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Lee, Jeoung Yul
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Lien, Da-hsiang Donald
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Journal of business research : JBR
2
International marketing review
1
Qualitative market research : an international journal
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ECONIS (ZBW)
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The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
2
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
3
Religion as a field of transcultural practices in multicultural marketplaces
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Buchanan-Oliver, Margo
- In:
Journal of business research : JBR
91
(
2018
),
pp. 317-325
Persistent link: https://www.econbiz.de/10011903211
Saved in:
4
Researching Asian consumer culture in the global marketplace
Seo, Yuri
;
Fam, Kim Shyan
- In:
Qualitative market research : an international journal
18
(
2015
)
4
,
pp. 386-390
Persistent link: https://www.econbiz.de/10011497091
Saved in:
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