Researching Asian consumer culture in the global marketplace
Yuri Seo and Kim-Shyan Fam (School of Marketing and International Business, Victoria University of Wellington, Wellington, New Zealand)
| Year of publication: |
2015
|
|---|---|
| Authors: | Seo, Yuri ; Fam, Kim Shyan |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 18.2015, 4, p. 386-390
|
| Subject: | Asia | Marketplace | Consumer culture | Multiculturalism | Asien | Konsumentenverhalten | Consumer behaviour | Globalisierung | Globalization | Internationales Marketing | International marketing | Kulturelle Identität | Cultural identity | Konsumgesellschaft | Consumer society |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-05-2015-0048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011497091