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~accessRights:"restricted"
~person:"Thyne, Maree"
~subject:"Brand management"
~subject:"Brand"
~subject:"Werbewirkung"
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International journal of consumer studies
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Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
2
Public and parental perceptions of and concerns with advertising to preschool children
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 592-600
Persistent link: https://www.econbiz.de/10011620125
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