Public and parental perceptions of and concerns with advertising to preschool children
Year of publication: |
September 2016
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Authors: | Watkins, Leah ; Aitken, Robert ; Robertson, Kirsten ; Thyne, Maree |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 40.2016, 5, p. 592-600
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Subject: | Children | advertising | materialism | parents | consumption | Kinder | Werbung | Advertising | Eltern | Parents | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
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