//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Veloutsou, Cleopatra"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"IM"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Social web
9
Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenführung
7
Beziehungsmarketing
5
Relationship marketing
5
Brand communities
4
Internet marketing
3
Online-Marketing
3
Brand community participation
2
Brand image
2
Community
2
Consumer engagement
2
Customer integration
2
Gemeinschaft
2
Kundenintegration
2
Markenimage
2
Personality psychology
2
Persönlichkeitspsychologie
2
Social media
2
Viral marketing
2
Virales Marketing
2
Working consumers
2
Bibliometrics
1
Bibliometrie
1
Brand co-creation
1
Brand community commitment
1
Brand community identity
1
Brand community integration
1
Brand community roles
1
Brand identity
1
Company-managed brand community
1
Consumer identity
1
Consumer-run brand community
1
Data protection
1
Datenschutz
1
Digital ecosystem
1
EWOM
1
more ...
less ...
Online availability
All
Undetermined
Free
1
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Veloutsou, Cleopatra
Dwivedi, Yogesh Kumar
22
Martínez-López, Francisco J.
21
Loureiro, Sandra Maria Correia
20
Hajli, Nick
19
Law, Chun Hung Roberts
19
Qiu, Liangfei
17
Filieri, Raffaele
16
Harrigan, Paul
15
Rita, Paulo
15
Vrontis, Demetris
15
Agnihotri, Raj
14
Dhir, Amandeep
14
Laurell, Christofer
14
Rana, Nripendra P.
14
Ozuem, Wilson
13
Schaarschmidt, Mario
13
Bigné Alcañiz, J. Enrique
12
Dennis, Alan
12
Kreutzer, Ralf T.
12
Thaichon, Park
12
Akram, Umair
11
Etter, Michael
11
Hollebeek, Linda D.
11
Itani, Omar S.
11
Kumar, Vikas
11
Adeola, Ogechi
10
Gázquez-Abad, Juan Carlos
10
Hinson, Robert
10
Sandström, Christian
10
Shokouhyar, Sajjad
10
Brem, Alexander
9
Foroudi, Pantea
9
Gloor, Peter A.
9
Kuchler, Theresa
9
Kunkel, Thilo
9
Liang, Sai
9
Stroebel, Johannes
9
Tan, Yong
9
Whinston, Andrew B.
9
more ...
less ...
Published in...
All
Journal of business research : JBR
5
Journal of marketing management : MM
2
Psychology & marketing
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mapping brand community research from 2001 to 2021 : assessing the field's stage of development and a research agenda
Veloutsou, Cleopatra
;
Liao, Junyun
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 431-454
Persistent link: https://www.econbiz.de/10014290734
Saved in:
2
Creating and managing participative brand communities : the roles members perform
Veloutsou, Cleopatra
;
Black, Iain
- In:
Journal of business research : JBR
117
(
2020
),
pp. 873-885
Persistent link: https://www.econbiz.de/10012288107
Saved in:
3
Digital ecosystem and consumer engagement : a socio-technical perspective
Morgan-Thomas, Anna
;
Dessart, Laurence
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
121
(
2020
),
pp. 713-723
Persistent link: https://www.econbiz.de/10012417389
Saved in:
4
Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
Saved in:
5
Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
70
(
2017
),
pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
Saved in:
6
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
7
Self-presentation, privacy and electronic word-of-mouth in social media
Pasternak, Oleksandra
;
Veloutsou, Cleopatra
; …
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 415-428
Persistent link: https://www.econbiz.de/10011777390
Saved in:
8
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
9
Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.
;
Malthouse, Edward C.
;
Maslowska, Ewa
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->