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~person:"Vieira, Valter Afonso"
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Vieira, Valter Afonso
Santini, Fernando de Oliveira
22
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19
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1
Customer relational benefit : a second-order meta-analysis and an alternative framework
Vieira, Valter Afonso
;
Araujo, Clecio Falcao
;
Almeida, …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014465636
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2
The mediating role of Brand Engagement in the Self-Concept (BESC) in explaining consumer response : a meta-analytic review
Vieira, Valter Afonso
;
Liu, Richie L.
;
Mello, Victor …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 97-114
Persistent link: https://www.econbiz.de/10013483442
Saved in:
3
What makes the corporate social responsibility impact on customer-company identification stronger? : a meta-analysis
Vieira, Valter Afonso
;
Wolter, Jeremy S.
;
Araujo, …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 475-492
Persistent link: https://www.econbiz.de/10014316645
Saved in:
4
Augmented reality generalizations : a meta-analytical review on consumer-related outcomes and the mediating role of hedonic and utilitarian values
Vieira, Valter Afonso
;
Rafael, Diego Nogueira
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013459163
Saved in:
5
The impact of intuition and deliberation on acquisition-retention ambidexterity and sales performance : comparing the Dual-Process and Uni-Process Models
Vieira, Valter Afonso
;
Faia, Valter da Silva
;
Gabler, …
- In:
Journal of personal selling & sales management
41
(
2021
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10012483629
Saved in:
6
Meta-analysis of the long- and short-term effects of sales promotions on consumer behavior
Santini, Fernando de Oliveira
;
Vieira, Valter Afonso
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 425-442
Persistent link: https://www.econbiz.de/10011532994
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