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~accessRights:"restricted"
~source:"econis"
~subject:"Germany"
~subject:"Konsumentenverhalten"
~subject:"United States"
~subject:"Werbewirkung"
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1
Effect of visual crowding in packaging on consumers' buying intention
Xu, Zhifen
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 293-314
Persistent link: https://www.econbiz.de/10014486713
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2
Enhancing brand visual identity for addressing digital customers' pain points : a structural equation modeling approach
Fayed, Abeer Elsayed
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 252-281
Persistent link: https://www.econbiz.de/10014447613
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3
The impact of visual perspectives in advertisements on access-based products
Kou, Sining
;
Duan, Shen
;
Zhang, Yiran (Eileen)
;
Wang, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 958-971
Persistent link: https://www.econbiz.de/10014519100
Saved in:
4
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
5
Visual aesthetic quotient : establishing the effects of computational aesthetic measures for servicescape design
Kumar, Deepak S.
;
Sahadev, Sunil
;
Purani, Keyoor
- In:
Journal of service research
27
(
2024
)
2
,
pp. 250-267
Persistent link: https://www.econbiz.de/10014580431
Saved in:
6
Do visual perspectives matter? : the "matching" between visual perspectives and psychological distance improves hotel evaluations
Ouyang, Jun
;
Jia, Yanli
;
Guo, Qiang
- In:
The Cornell hospitality quarterly
65
(
2024
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10014634756
Saved in:
7
Visual aesthetics and multisensory engagement in online food delivery services
Lee, Jinha
;
Lim, Heejin
- In:
International journal of retail and distribution management
51
(
2023
)
8
,
pp. 975-990
Persistent link: https://www.econbiz.de/10014334348
Saved in:
8
Visual complexity = hedonic? : effects of visually complex packages on consumer perceptions and evaluations of products
Baek, Eunsoo
;
Huang, Zhihong
;
Lee, Seojin Stacey
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364483
Saved in:
9
Looking back is better than looking forward : visualization, temporal frames, and new product evaluation in China
Zhou, Yuanyuan
;
Li, Qian
;
Gong, Shiyang
;
Hampson, Daniel P.
- In:
Asian business & management
22
(
2023
)
3
,
pp. 829-856
Persistent link: https://www.econbiz.de/10014327749
Saved in:
10
Gender difference in visual attention to digital content of place-based advertising : a data-driven scientific approach
Suh, Taewon
;
Wilson, Rick T.
;
On, Seungtae
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 877-897
Persistent link: https://www.econbiz.de/10014251956
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