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~source:"econis"
~type_genre:"Book section"
~type_genre:"Graue Literatur"
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Brand
147
Markenartikel
147
Brand management
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Markenführung
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
12
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
8
Discussion papers / CEPR
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
7
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
Discussion paper / Centre for Economic Policy Research
6
Developing successful global strategies for marketing luxury brands
5
Fashion branding and communication : core strategies of European luxury brands
4
The role of brands in an era of over-information
4
Working paper / National Bureau of Economic Research, Inc.
4
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
3
Origin and branding in international market entry processes
3
Building consumer-brand relationship in luxury brand management
2
Detox fashion : case studies
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Leveraging computer-mediated marketing environments
2
Market entry in China : case studies on strategy, marketing, and branding
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
New techniques for brand management in the healthcare sector
2
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
2
Analyzing the strategic role of neuromarketing and consumer neuroscience
1
Big data marketing strategies for superior customer experience
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Cases on the resurgence of emerging businesses
1
China-focused cases : selected winners of the CEIBS global case contest
1
Commodity Marketing : Strategies, Concepts, and Cases
1
Contemporary case studies on fashion production, marketing and operations
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Critical perspectives on diversity, equity, and inclusion in marketing
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Cross-border e-commerce marketing and management
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Economic, educational, and touristic development in Asia
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Entrepreneurial innovation for securing long-term growth in a short-term economy
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Entrepreneurship and enterprise development in Africa
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Entrepreneurship and post-pandemic future
1
Ethics, social responsibility and sustainability in marketing
1
Financial ecosystem and strategy in the digital era : global approaches and new opportunities
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Green marketing and brand perception : unveiling the consumer perspective
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 951-962)
.
2024
Persistent link: https://www.econbiz.de/10014575122
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2
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
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3
Discovering brand naming strategies used by black-owned FMCG-SMMEs in the province of KwaZulu-Natal, South Africa
Kunene, Lindiwe Nqobile
;
Phiri, Maxwell Agabu
;
Mbhele, …
- In:
Entrepreneurship and enterprise development in Africa
,
(pp. 54-79)
.
2024
Persistent link: https://www.econbiz.de/10014517750
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4
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
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5
The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
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6
Brand attachment and agile marketing : responses to the (post-)pandemic context in the sports fashion context
Reis, Raissa
;
Catarino, André
;
Sousa, Bruno
;
Malheiro, …
- In:
Promoting organizational performance through 5G and …
,
(pp. 42-54)
.
2023
Persistent link: https://www.econbiz.de/10013474288
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7
Battle royale : Harley vs. Triumph
Gupta, Potnuru Rama Krishna
;
Kumar, Sunil
;
Gade, Surendar
- In:
Cases on the resurgence of emerging businesses
,
(pp. 88-100)
.
2023
Persistent link: https://www.econbiz.de/10014318641
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8
"Private sufficiency, public luxury" : an exploration of consumer clothing circularity
Wilson, Lynn
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 312-326)
.
2023
Persistent link: https://www.econbiz.de/10014330907
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9
Neuromarketing vs. brands
Küçün, Nihan Tomris
- In:
The role of brands in an era of over-information
,
(pp. 71-97)
.
2023
Persistent link: https://www.econbiz.de/10014365832
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10
The use of digital technologies for traceability : an analysis of consumer and firm perceptions
Pacchera, Francesco
;
Cagnetti, Chiara
;
Provenzano, …
- In:
The role of brands in an era of over-information
,
(pp. 123-145)
.
2023
Persistent link: https://www.econbiz.de/10014365836
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