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~subject:"Advertising effects"
~subject:"Mobiltelefon"
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Advertising effects
Mobiltelefon
Mobile business
656
Mobile Business
655
Consumer behaviour
340
Konsumentenverhalten
340
Mobile communications
324
Mobilkommunikation
324
Innovation adoption
229
Innovationsakzeptanz
229
Mobile Anwendung
206
Mobile application
206
Mobile phone
121
Electronic money
108
Elektronisches Geld
108
Online retailing
99
Online-Handel
99
Electronic Banking
91
Electronic banking
91
Electronic Commerce
90
Online-Marketing
84
Internet marketing
80
E-commerce
65
Mobile marketing
64
Mobile Marketing
63
Einzelhandel
55
Retail trade
55
Innovation diffusion
52
Innovationsdiffusion
52
Beziehungsmarketing
50
Relationship marketing
50
Customer satisfaction
45
Kundenzufriedenheit
45
Dienstleistungsqualität
44
Service quality
44
Mobile banking
41
USA
39
United States
39
India
38
Indien
38
Mobile commerce
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Ghose, Anindya
3
Andrews, Michelle
2
Arnita, Devi
2
Bart, Yakov
2
Brandt, Tobias
2
Dix, Steve
2
Foo, Pik-Yin
2
Groß, Michael
2
Jamieson, Kyle
2
Kesharwani, Ankit
2
Kini, Ranjan B.
2
Maseeh, Haroon Iqbal
2
Nasution, Reza Ashari
2
Neumann, Dirk
2
Shaw, Bijeta
2
Shimul, Anwar Sadat
2
Spann, Martin
2
Sárváry, Miklós
2
Willing, Christoph
2
Zubcsek, Peter Pal
2
Abdul-Hamid, Ibn Kailan
1
Abu-Shanab, Emad
1
Adam, Ibrahim Osman
1
Aghniadi
1
Al-Badi, Ali H.
1
Al-Dwairi, Shayma'a
1
Al-Nabhani, Khalid
1
Alfahl, Husam
1
Alhassan, Muftawu Dzang
1
Ali, Jabir
1
Ali, Rofin Thirunelvelikaran Mohammed
1
Altieri, Diego
1
Amegbe, Hayford
1
Amoako, George Kofi
1
Andronoudi, Anna
1
Aramendia-Muneta, Maria Elena
1
Arenas, Álvaro E.
1
Arif, Imtiaz
1
Arli, Denni
1
Ashaduzzaman, Md.
1
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IGI Global
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Journal of retailing and consumer services
7
International journal of internet marketing and advertising : IJIMA
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Technological forecasting & social change : an international journal
5
Information systems research : ISR
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business information systems : IJBIS
3
International journal of business innovation and research : IJBIR
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
Journal of business research : JBR
3
Journal of hospitality marketing & management
3
Journal of internet commerce
3
Asia Pacific journal of marketing and logistics
2
Information systems and e-business management : ISeB
2
International journal of advertising : the review of marketing communications
2
International journal of bank marketing
2
International journal of business excellence : IJBEX
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of services, economics and management
2
Journal of accounting & management information systems : JAMIS
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
2
Psychology & marketing
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
Young consumers : insight and ideas for responsible marketers
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business and Economic Research : BER
1
Business horizons
1
Cultural and creative industries : a path to entrepreneurship and innovation
1
Discussion papers / CEPR
1
Economic research
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
Entrepreneurial business and economics review : EBER
1
European journal of marketing
1
Faculty & research / Insead : working paper series
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Forschungsgruppe Konsum und Verhalten
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ECONIS (ZBW)
134
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81
Facing the mobile revolution : a Romanian insight
Stanciu, Victoria
;
Gheorghe, Mirela
- In:
Journal of accounting & management information systems …
18
(
2019
)
1
,
pp. 101-118
Persistent link: https://www.econbiz.de/10012098794
Saved in:
82
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
Saved in:
83
A systematic literature review and analysis of mobile retailing adoption
Tyrväinen, Olli
;
Karjaluoto, Heikki
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 221-247
Persistent link: https://www.econbiz.de/10012179577
Saved in:
84
Moderating effect of smartphone addiction on mobile wallet payment adoption
Shaw, Bijeta
;
Kesharwani, Ankit
- In:
Journal of internet commerce
18
(
2019
)
3
,
pp. 291-309
Persistent link: https://www.econbiz.de/10012179587
Saved in:
85
The impact of personality traits on mobile banking adoption in Jordan
Al-Dwairi, Shayma'a
;
Harb, Yousra
;
Abu-Shanab, Emad
- In:
International journal of business innovation and research
20
(
2019
)
4
,
pp. 489-510
Persistent link: https://www.econbiz.de/10012155700
Saved in:
86
Diversification and performance in the mobile app market : the role of the platform ecosystem
Roma, Paolo
;
Vasi, Maria
- In:
Technological forecasting & social change : an …
147
(
2019
),
pp. 123-139
Persistent link: https://www.econbiz.de/10012228287
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87
Text me on WhatsApp, let us talk about brands! : the power of mobile word of mouth on mobile purchase intention
Erkan, Ismail
;
Elwalda, Abdulaziz
;
Rahman, Mushfiqur
; …
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 218-234
Persistent link: https://www.econbiz.de/10012140343
Saved in:
88
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
89
Identifying the effect of mobile operating systems on the mobile services market
Kuroda, Toshifumi
;
Koguchi, Teppei
;
Ida, Takanori
- In:
Information economics and policy : IEP
46
(
2019
),
pp. 86-95
Persistent link: https://www.econbiz.de/10012301792
Saved in:
90
An exploratory study of mobile shopping behaviors of young adults in Thailand
Chau, Ngan N.
;
Seshadri, Srivatsa
;
Broekemier, Greg
; …
- In:
Journal of internet commerce
17
(
2018
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011987489
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