An exploratory study of mobile shopping behaviors of young adults in Thailand
Ngan N. Chau, Srivatsa Seshadri, Greg Broekemier, and Santikorn Pamornpathomkul
| Year of publication: |
2018
|
|---|---|
| Authors: | Chau, Ngan N. ; Seshadri, Srivatsa ; Broekemier, Greg ; Santikorn Pamornpathomkul |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 17.2018, 4, p. 339-355
|
| Subject: | Mobile commerce | mobile shopping | segmentation | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Thailand | Mobilkommunikation | Mobile communications | Jugendliche | Youth | Einzelhandel | Retail trade | Mobiltelefon | Mobile phone |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2018.1463802 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011987489