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~subject:"Advertising effects"
~subject:"Mobiltelefon"
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Advertising effects
Mobiltelefon
Mobile business
647
Mobile Business
646
Consumer behaviour
333
Konsumentenverhalten
333
Mobile communications
322
Mobilkommunikation
322
Innovation adoption
225
Innovationsakzeptanz
225
Mobile Anwendung
204
Mobile application
204
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121
Electronic money
104
Elektronisches Geld
104
Online retailing
98
Online-Handel
98
Electronic Banking
91
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91
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90
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78
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65
Mobile marketing
63
Mobile Marketing
62
Einzelhandel
55
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55
Innovation diffusion
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51
Beziehungsmarketing
49
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49
Customer satisfaction
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45
Dienstleistungsqualität
44
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2
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2
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2
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2
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2
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1
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1
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1
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1
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Journal of retailing and consumer services
7
International journal of internet marketing and advertising : IJIMA
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Technological forecasting & social change : an international journal
5
Information systems research : ISR
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business information systems : IJBIS
3
International journal of business innovation and research : IJBIR
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
Journal of business research : JBR
3
Journal of hospitality marketing & management
3
Journal of internet commerce
3
Asia Pacific journal of marketing and logistics
2
Information systems and e-business management : ISeB
2
International journal of bank marketing
2
International journal of business excellence : IJBEX
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of services, economics and management
2
Journal of accounting & management information systems : JAMIS
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
2
Psychology & marketing
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
Young consumers : insight and ideas for responsible marketers
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business and Economic Research : BER
1
Business horizons
1
Cultural and creative industries : a path to entrepreneurship and innovation
1
Discussion papers / CEPR
1
Economic research
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
Entrepreneurial business and economics review : EBER
1
European journal of marketing
1
Faculty & research / Insead : working paper series
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Forschungsgruppe Konsum und Verhalten
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Gabler Theses
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Handbook of research on leveraging consumer psychology for effective customer engagement
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ECONIS (ZBW)
133
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1
Mobile ordering app adoption in restaurant industry during pandemic : an empirical study
Ganeshkumar C.
;
Meenakshi Sundaresan, M.
- In:
International journal of innovation and technology …
21
(
2024
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10014495758
Saved in:
2
A Software Framework for Mobile Apps in the Museum Application Domain
Baumgärtner, Tobias
-
2024
Introduction and Structure of the Thesis -- Motivation -- The Problem Domain -- Research Design and Goals -- Conceptual Foundation -- Framework Design -- Prototype Development -- Evaluation -- Conclusion.
Persistent link: https://www.econbiz.de/10014527978
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3
Acceptance of location-based advertising by young consumers : a Stimulus-Organism-Response (S-O-R) model perspective
Kini, Ranjan B.
;
Bolar, Kartikeya
;
Ali, Rofin …
- In:
Information systems management
41
(
2024
)
2
,
pp. 132-150
Persistent link: https://www.econbiz.de/10014514668
Saved in:
4
Exploring the role of innovation attributes on mobile payment adoption
Arli, Denni
;
Bakpayev, Marat
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 826-841
Persistent link: https://www.econbiz.de/10014471125
Saved in:
5
An investigation into the acceptance of mobile wallets in the FinTech era : an empirical study from Kuwait
Rabaa'i, Ahmad A.
- In:
International journal of business information systems : …
44
(
2023
)
4
,
pp. 536-580
Persistent link: https://www.econbiz.de/10014437888
Saved in:
6
Socio-economic characteristics, mobile phone ownership and banking behaviour of individuals as determinants of digital financial inclusion in India
Ali, Jabir
;
Ghildiyal, Archana Kumari
- In:
International journal of social economics
50
(
2023
)
10
,
pp. 1375-1392
Persistent link: https://www.econbiz.de/10014428656
Saved in:
7
Personalized ranking at a mobile app distribution platform
Mao, Shengjun
;
Dewan, Sanjeev
;
Ho, Yi-Jen
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 811-827
Persistent link: https://www.econbiz.de/10014383643
Saved in:
8
The effects of constrained mobile coupons in the mobile channel
Zhang, Hongchao
;
Yu, Yu
;
Qin, Yinggao
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014373389
Saved in:
9
The nexus among mobile-app quality (M-app-QUAL), brand relationship, brand advocacy, and brand equity in the retail industry
Chowdhury, Fairuz
;
Swaminathan, Srinivasan
- In:
Services marketing quarterly
44
(
2023
)
4
,
pp. 277-308
Persistent link: https://www.econbiz.de/10014418062
Saved in:
10
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
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