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~accessRights:"restricted"
~subject:"Analytical method"
~subject:"Bandwidth"
~subject:"Online-Marketing"
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Analytical method
Bandwidth
Online-Marketing
Bidding strategy
17
Auction theory
9
Auktionstheorie
9
bidding strategy
7
Internet marketing
5
Advertising effects
4
Search engine
4
Suchmaschine
4
Werbewirkung
4
Advertising
3
Auction
3
Auktion
3
Werbung
3
Wind power
3
Agent-based modeling
2
Asian-type call option
2
Consumer behaviour
2
Cournot model
2
Electric power industry
2
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2
Elektrizitätswirtschaft
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Forward/futures contract
2
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Merger
2
Power market
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Search advertising
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Supply function equilibrium model
2
Takeover
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cross-border mergers and acquisitions
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sponsored search advertising
2
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Agent-based approach
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Arbitrage
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6
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Jang, Sungha
2
Kim, Alex Jiyoung
2
Choi, W. Jason
1
Dong, Xiaojing
1
Du, Xiaomeng
1
Henderson, Daniel J.
1
Li, Shaomao
1
List, John A.
1
Millimet, Daniel L.
1
Park, Chan S.
1
Parmeter, Christopher F.
1
Price, Michael K.
1
Sayedi, Amin
1
Shi, Savannah Wei
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Shin, Hyun
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Su, Meng
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Journal of business research : JBR
2
Energy economics
1
Information systems research : ISR
1
International journal of electronic commerce : IJEC
1
Journal of Econometrics
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
6
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Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Jang, Sungha
;
Kim, Alex Jiyoung
;
Yoon, Jiho
- In:
Journal of business research : JBR
140
(
2022
),
pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
Saved in:
2
How should retail advertisers manage multiple keywords in paid search advertising?
Kim, Alex Jiyoung
;
Jang, Sungha
;
Shin, Hyun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 539-551
Persistent link: https://www.econbiz.de/10012544869
Saved in:
3
Learning in online advertising
Choi, W. Jason
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 584-608
Persistent link: https://www.econbiz.de/10012059797
Saved in:
4
Wind power
bidding
strategy
in the short-term electricity market
Li, Shaomao
;
Park, Chan S.
- In:
Energy economics
75
(
2018
),
pp. 336-344
Persistent link: https://www.econbiz.de/10011974336
Saved in:
5
Bidding for multiple keywords in sponsored search advertising : keyword categories and match types
Du, Xiaomeng
;
Su, Meng
;
Zhang, Xiaoquan
;
Zheng, Xiaona
- In:
Information systems research : ISR
28
(
2017
)
4
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011791202
Saved in:
6
The effects of bid pulsing on keyword performance in search engines
Shi, Savannah Wei
;
Dong, Xiaojing
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 3-38
Persistent link: https://www.econbiz.de/10011433894
Saved in:
7
Empirical implementation of nonparametric first-price auction models
Henderson, Daniel J.
;
List, John A.
;
Millimet, Daniel L.
; …
- In:
Journal of Econometrics
168
(
2012
)
1
,
pp. 17-28
monotonicity of the equilibrium
bidding
strategy
; a key property of structural auction models not guaranteed in standard …
Persistent link: https://www.econbiz.de/10010574086
Saved in:
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