Learning in online advertising
W. Jason Choi, Amin Sayedi
| Year of publication: |
2019
|
|---|---|
| Authors: | Choi, W. Jason ; Sayedi, Amin |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 38.2019, 4, p. 584-608
|
| Subject: | game theory | learning | competitive analysis | bidding strategy | online advertising | mechanism design | exploration-exploitation | Online-Marketing | Internet marketing | Spieltheorie | Game theory | Auktionstheorie | Auction theory | Lernprozess | Learning process | Werbewirkung | Advertising effects | Mechanismus-Design-Theorie | Mechanism design | E-Learning | E-learning | Werbung | Advertising | Internet-Auktion | Online auction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2019.1154 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012059797