//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Analytical method"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"bidding strategy"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Analytical method
Online-Marketing
Bidding strategy
17
Auction theory
9
Auktionstheorie
9
bidding strategy
7
Internet marketing
5
Advertising effects
4
Search engine
4
Suchmaschine
4
Werbewirkung
4
Advertising
3
Auction
3
Auktion
3
Werbung
3
Wind power
3
Agent-based modeling
2
Asian-type call option
2
Consumer behaviour
2
Cournot model
2
Electric power industry
2
Electricity markets
2
Elektrizitätswirtschaft
2
Forward/futures contract
2
Fusion
2
Game theory
2
Konsumentenverhalten
2
Merger
2
Power market
2
Search advertising
2
Supply function equilibrium model
2
Takeover
2
cross-border mergers and acquisitions
2
sponsored search advertising
2
Ăśbernahme
2
Agent-based approach
1
Arbitrage
1
Auslandsinvestition
1
Automatic bandwidth selection
1
Bandwidth
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Jang, Sungha
2
Kim, Alex Jiyoung
2
Choi, W. Jason
1
Dong, Xiaojing
1
Du, Xiaomeng
1
Li, Shaomao
1
Park, Chan S.
1
Sayedi, Amin
1
Shi, Savannah Wei
1
Shin, Hyun
1
Su, Meng
1
Yoon, Jiho
1
Zhang, Xiaoquan
1
Zheng, Xiaona
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Energy economics
1
Information systems research : ISR
1
International journal of electronic commerce : IJEC
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Jang, Sungha
;
Kim, Alex Jiyoung
;
Yoon, Jiho
- In:
Journal of business research : JBR
140
(
2022
),
pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
Saved in:
2
How should retail advertisers manage multiple keywords in paid search advertising?
Kim, Alex Jiyoung
;
Jang, Sungha
;
Shin, Hyun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 539-551
Persistent link: https://www.econbiz.de/10012544869
Saved in:
3
Learning in online advertising
Choi, W. Jason
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 584-608
Persistent link: https://www.econbiz.de/10012059797
Saved in:
4
Wind power
bidding
strategy
in the short-term electricity market
Li, Shaomao
;
Park, Chan S.
- In:
Energy economics
75
(
2018
),
pp. 336-344
Persistent link: https://www.econbiz.de/10011974336
Saved in:
5
Bidding for multiple keywords in sponsored search advertising : keyword categories and match types
Du, Xiaomeng
;
Su, Meng
;
Zhang, Xiaoquan
;
Zheng, Xiaona
- In:
Information systems research : ISR
28
(
2017
)
4
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011791202
Saved in:
6
The effects of bid pulsing on keyword performance in search engines
Shi, Savannah Wei
;
Dong, Xiaojing
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 3-38
Persistent link: https://www.econbiz.de/10011433894
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->