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~accessRights:"restricted"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
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Abrell, Thomas
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Data mining for small shops : empowering brick-and-mortar stores through BI functionalities of a loyalty program1
Kamm, Michael Reiner
;
Kucklick, Jan-Peter
;
Schneider, …
- In:
Information systems management
38
(
2021
)
4
,
pp. 270-286
Persistent link: https://www.econbiz.de/10012650486
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The role of users and customers in digital innovation : insights from B2B manufacturing firms
Abrell, Thomas
;
Pihlajamaa, Matti
;
Kanto, Laura
;
Vom …
- In:
Information & management : the internat. journal of …
53
(
2016
)
3
,
pp. 324-335
Persistent link: https://www.econbiz.de/10011480556
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