Data mining for small shops : empowering brick-and-mortar stores through BI functionalities of a loyalty program1
Michael Reiner Kamm, Jan-Peter Kucklick, Johannes Schneider and Jan vom Brocke
| Year of publication: |
2021
|
|---|---|
| Authors: | Kamm, Michael Reiner ; Kucklick, Jan-Peter ; Schneider, Johannes ; Vom Brocke, Jan |
| Published in: |
Information systems management. - London [u.a.] : Taylor & Francis, ISSN 1934-8703, ZDB-ID 2069986-4. - Vol. 38.2021, 4, p. 270-286
|
| Subject: | brick-and-mortar stores | business intelligence | case study | Customer loyalty | loyalty programs | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Informationsmanagement | Information management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | "An earlier version of this paper was presented and discussed at the 53nd Hawaii International Conference on System Science and published in the proceedings as: Kucklick, J.-P., Kamm, M., Schneider, J., & Vom Brocke, J., Extending Loyalty Programs with BI Functionalities, HICSS-53 Proceedings, January 2020" - Fußnote |
| Other identifiers: | 10.1080/10580530.2020.1855486 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012650486