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~subject:"Bibliometrie"
~subject:"Brand management"
~subject:"Brand"
~subject:"Werbewirkung"
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International journal of consumer studies
94
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1
Special issue: systematic reviews in consumer studies
2023
Persistent link: https://www.econbiz.de/10014427217
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2
Motherhood and consumption : a systematic review and directions for future research
Freitas, Thalita Meyli Lin
;
Leite, Ramon Silva
;
Pinto, …
- In:
International journal of consumer studies
48
(
2024
)
4
,
pp. 1-85
Persistent link: https://www.econbiz.de/10014576034
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3
"Eco-style" perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
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4
Consumer embarrassment : a systematic literature review and research agenda
Sangwan, Vaishali
;
Maity, Moutusy
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014531691
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5
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
6
Impact of financial literacy on consumer financial behavior : a systematic review and research agenda using TCCM framework
Negi, Pushpa
;
Jaiswal, Anand Kumar
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014531764
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7
Consumer responses toward smart technology : a systematic review, synthesis, and future research agenda
Güngör, Ayşegül Sağkaya
;
Çadırcı, Tuğçe Ozansoy
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-39
Persistent link: https://www.econbiz.de/10014531771
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8
Financial self-efficacy of consumers : a review and research agenda
Gulati, Anmol
;
Singh, Sultan
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-38
Persistent link: https://www.econbiz.de/10014531593
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9
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
10
Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
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