//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Brand equity"
~subject:"Holiday behaviour"
~subject:"Tourism marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Produktimage"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Holiday behaviour
Tourism marketing
Brand image
4,719
Markenimage
4,719
Brand management
3,553
Markenführung
3,553
Consumer behaviour
3,448
Konsumentenverhalten
3,448
Brand
1,743
Markenartikel
1,712
Beziehungsmarketing
1,067
Relationship marketing
1,067
Social Web
629
Social web
629
Online-Marketing
565
Internet marketing
563
Advertising effects
496
Werbewirkung
496
Designation of origin
464
Herkunftsbezeichnung
464
Tourismusmarketing
429
Destination management
350
Destinationsmanagement
350
Customer satisfaction
348
Kundenzufriedenheit
348
Brand loyalty
295
Urlaubsverhalten
282
Viral marketing
278
Virales Marketing
278
Markentreue
248
Personality psychology
246
Persönlichkeitspsychologie
246
Luxury goods
244
Luxusgüter
244
Emotion
242
Marketing management
242
Marketingmanagement
240
Advertising
239
Werbung
229
more ...
less ...
Online availability
All
Undetermined
Free
152
Type of publication
All
Article
697
Book / Working Paper
11
Type of publication (narrower categories)
All
Article in journal
671
Aufsatz in Zeitschrift
671
Aufsatz im Buch
26
Book section
26
Conference paper
9
Konferenzbeitrag
9
Aufsatzsammlung
4
Hochschulschrift
2
Konferenzschrift
1
more ...
less ...
Language
All
English
708
Author
All
Pike, Steven
8
Stylidis, Dimitrios
8
Wong, IpKin Anthony
8
Guzman, Francisco
7
Liu, Chih-Hsing
7
Kotsi, Filareti
6
Campo, Sara
5
Gil Saura, Irene
5
Kumar, Vikas
5
Alvarez, Maria D.
4
Ekinci, Yuksel
4
Giraldi, Janaina de Moura Engracia
4
Gursoy, Dogan
4
Hahm, Jeeyeon
4
Kaushik, Arun Kumar
4
Khoo-Lattimore, Catheryn
4
Rather, Raouf Ahmad
4
Shuv-Ami, Avichai
4
Stepchenkova, Svetlana
4
Tasci, Asli DA
4
Tung, Vincent Wing Sun
4
Wang, Ying
4
Anabila, Peter
3
Barrio-García, Salvador del
3
Breiter Terry, Deborah
3
Cai, Liping A.
3
Camprubí, Raquel
3
Cham Tat Huei
3
Chen, Chun-Chu
3
Christodoulides, George
3
Divakaran, Pradeep Kumar Ponnamma
3
Foroudi, Mohammad Mahdi
3
Foroudi, Pantea
3
Garay Tamajón, Luis Alfonso
3
Han, Heesup
3
Iglesias, Oriol
3
Japutra, Arnold
3
Khan, Imran
3
Kozak, Metin
3
Kucukergin, Kemal Gurkan
3
more ...
less ...
Institution
All
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Leuphana Universität Lüneburg
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
Published in...
All
Tourism management : research, policies, practice
55
Journal of business research : JBR
47
Journal of travel and tourism marketing
42
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
Tourism management perspectives : TMP
32
Journal of destination marketing & management
28
Journal of vacation marketing
24
Tourism analysis : an interdisciplinary tourism & hospitality journal
23
Journal of retailing and consumer services
17
The journal of brand management : an international journal
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
Tourism review
13
Asia Pacific journal of marketing and logistics
12
Journal of hospitality and tourism insights
12
International journal of hospitality management
11
The journal of product & brand management
10
Tourism and hospitality research : THR
9
International marketing review
8
Journal of Islamic marketing
8
European journal of marketing : EJM
7
Journal of hospitality marketing & management
7
Journal of vacation marketing : an international journal
7
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of contemporary hospitality management
5
International journal of event and festival management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of air transport management
5
Journal of promotion management : innovations in planning and applied research
5
Marketing intelligence & planning
5
Global business review
4
International journal of sports marketing & sponsorship
4
Journal of the Academy of Marketing Science
4
Technological forecasting & social change : an international journal
4
The journal of business & industrial marketing
4
The service industries journal
4
Tourism and hospitality research : the surrey quarterly review
4
AMS review : official publication of the Academy of Marketing Science
3
Co-creation and well-being in tourism
3
IIMB management review
3
Journal of business ethics : JOBE
3
more ...
less ...
Source
All
ECONIS (ZBW)
708
Showing
1
-
10
of
708
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Big data analytics of online news to explore destination image using a comprehensive deep-learning approach : a case from Mexico
Guerrero-Rodríguez, Rafael
;
Álvarez-Carmona, Miguel Á.
; …
- In:
Information technology & tourism
26
(
2024
)
1
,
pp. 147-182
Persistent link: https://www.econbiz.de/10014452354
Saved in:
2
Beyond image attributes : a new approach to destination positioning based on sensory preference
Lv, Xingyang
;
Zhang, Chenwei
;
Li, Chunxiao
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457577
Saved in:
3
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
4
A win-win situation : enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
Saved in:
5
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
6
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
7
Animosity and perceived risk in conflict-ridden tourist destinations
Fuchs, Galia
;
Alvarez, Maria D.
;
Campo, Sara
- In:
Tourism review
79
(
2024
)
3
,
pp. 688-702
Persistent link: https://www.econbiz.de/10014512306
Saved in:
8
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
9
Cross-border destination image for sustainable tourism development in peripheral areas
Maldonado-López, Belén
;
Ledesma-Chaves, Pablo
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 614-639
Persistent link: https://www.econbiz.de/10014513673
Saved in:
10
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->