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~accessRights:"restricted"
~subject:"Brand extension"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
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Subject
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Brand extension
Consumer behaviour
Brand management
391
Markenführung
391
Konsumentenverhalten
176
Markenimage
144
Brand image
143
Brand
131
Markenartikel
127
Luxury goods
73
Luxusgüter
73
Sustainable product
58
Öko-Produkt
58
Fashion
54
Social Web
54
Social web
54
Mode
53
Marketing management
51
Marketingmanagement
51
Nachhaltige Entwicklung
43
Sustainable development
43
Internet marketing
41
Online-Marketing
41
Sustainability
40
Beziehungsmarketing
36
Relationship marketing
36
Nachhaltigkeit
32
Handelsmarke
31
Store brand
31
Corporate Social Responsibility
28
Corporate social responsibility
28
Einzelhandel
28
Marketing
28
Retail trade
28
Brand equity
27
India
24
Indien
24
Bekleidungsindustrie
22
Clothing industry
22
Branding
21
Digitalisierung
21
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7
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179
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Aufsatz im Buch
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5,060
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5,060
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179
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69
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69
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49
Aufsatzsammlung
24
Graue Literatur
17
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17
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16
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14
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7
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178
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Henninger, Claudia E.
4
Asmat Nizam Abdul Talib
2
Borges, Ana Pinto
2
Brüggemann, Philipp
2
D’Arco, Mario
2
Frontera Sánchez, María Rosa
2
Jiménez Sánchez, Álvaro
2
Malthouse, Edward C.
2
Marino, Vittoria
2
Mogaji, Emmanuel
2
Steinmann, Sascha
2
Willis, Michelle
2
Abdin, Md. Shahnawaz
1
Abdul-Latif, Samshul-Amry
1
Abu Bakar bin Abdul Hamid
1
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1
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1
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1
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1
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1
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1
Alevizou, Panayiota J.
1
Allen, Cristina
1
Allman, Helena F.
1
Altınbaṣak-Farina, İpek
1
Alvarez, Maria D.
1
Amatulli, Cesare
1
Ameyibor, Leeford Edem Kojo
1
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1
Anzivino, Alessia
1
Apeagyei, Phoebe
1
Arroyo, Pilar
1
Arıkan, Esra
1
Ataul Karim Patwary
1
Awan, Asif
1
Aydın, Hatice
1
Azni Zarina Taha
1
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1
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1
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
11
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
9
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
7
Sustainability in fashion : a cradle to upcycle approach
5
Building consumer-brand relationship in luxury brand management
4
Fashion branding and communication : core strategies of European luxury brands
4
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
Luxury marketing, sustainability and technology : the future of luxury management
3
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
3
Sustainable Luxury : An International Perspective
3
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Contemporary case studies on fashion production, marketing and operations
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
Ethics, social responsibility and sustainability in marketing
2
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on applied AI for international business and marketing applications
2
Handbook of research on customer engagement
2
Handbook on cross-cultural marketing
2
Improving marketing strategies for private label products
2
Leveraging computer-mediated marketing environments
2
Management and inter/intra organizational relationships in the textile and apparel industry
2
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Marketing accountability for marketing and non-marketing outcomes
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
2
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
Sustainable marketing, branding, and reputation management : strategies for a greener future
2
The Oxford handbook of business and the natural environment
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
The role of brands in an era of over-information
2
A Research Agenda for Service Marketing
1
AI-driven intelligent models for business excellence
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Analytics in finance and risk management
1
Big data marketing strategies for superior customer experience
1
Cases on digital strategies and management issues in modern organizations
1
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ECONIS (ZBW)
179
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1
Assessing the impact of customer engagement on
brand
performance : the mediating role of customer-based
brand
equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
Saved in:
2
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
3
Green marketing and
brand
perception : unveiling the consumer perspective
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 951-962)
.
2024
Persistent link: https://www.econbiz.de/10014575122
Saved in:
4
The distributed creative
brand
image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
5
Effective
brand
building in metaverse platform : consumer-based
brand
equity in a virtual world (CBBE)
Catherine, S.
;
Kiruthiga, V.
;
Suresh, N. V.
;
Gabriel, Reena
- In:
Omnichannel approach to co-creating customer …
,
(pp. 39-48)
.
2024
Persistent link: https://www.econbiz.de/10014531485
Saved in:
6
Influence of
brand
mascots on enhancing awareness of Vietnam's tourism
Trinh Le Tan
;
Thi Tra My Le
;
Hoang Quynh My Phan
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 117-132)
.
2024
Persistent link: https://www.econbiz.de/10014563855
Saved in:
7
Triangulating online
brand
reputation,
brand
image, and
brand
identity : an interdisciplinary research approach to design the pathways of online branding strategies in luxury hospi...
Ranfagni, Silvia
;
Rosati, Massimo
- In:
Online reputation management in destination and …
,
(pp. 213-235)
.
2023
Persistent link: https://www.econbiz.de/10014287208
Saved in:
8
Does retailer activism increase consumers' perception of private label
brand
equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
9
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
Saved in:
10
What are the main levers to convert occasional and non-buyers into regular buyers of private-label brands?
Belaid, Samy
;
Karoui, Sedki
;
Lacoeuilhe, Jérôme
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 13-22)
.
2023
Persistent link: https://www.econbiz.de/10014289820
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