Does a sustainable orientation affect global consumers' relationships with international online brands?
Year of publication: |
2023
|
---|---|
Authors: | Drennan, Todd ; Nordman, Emilia Rovira ; Safari, Aswo |
Published in: |
Creating a sustainable competitive position : ethical challenges for international firms. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-80455-251-3. - 2023, p. 219-236
|
Subject: | Global consumer | international online brand | sustainableorientation | purchase intention | brand commitment | relationships | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Internationales Marketing | International marketing | Beziehungsmarketing | Relationship marketing | Welt | World | Markenimage | Brand image | Markenartikel | Brand | Online-Handel | Online retailing | Globalisierung | Globalization | Online-Marketing | Internet marketing |
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