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~subject:"Brand management"
~subject:"Brand"
~subject:"Online-Handel"
~subject:"Werbewirkung"
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International journal of consumer studies
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ECONIS (ZBW)
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1
Omnichannel shopping habit development
Sharma, Neeru
;
Fatima, Johra Kayeser
;
Sharma, Shveta
; …
- In:
International journal of consumer studies
48
(
2024
)
4
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014576018
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2
The influence of perceived risk on purchase intention in e-commerce : systematic review and research agenda
Phamthi, Van Anh
;
Nagy, Ákos
;
Ngo, Trung Minh
- In:
International journal of consumer studies
48
(
2024
)
4
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014576032
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3
"Eco-style" perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
Saved in:
4
Incentivised dishonesty : moral frameworks underlying fake online reviews
Victor, Vijay
;
James, Nisa
;
Dominic, Elizabeth
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531656
Saved in:
5
Dual envy influences online shoppers' intention to purchase luxury counterfeits
Gupta, Tanvi
;
Lyndem, Preeti Krishnan
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014531688
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6
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
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7
The power of online reviews : exploring information asymmetry and its impact on green product purchasing behavior
Ikhsan, Ridho Bramulya
;
Fernando, Yudi
;
Gui, Anderes
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014531756
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8
Consumers' intention to use online food delivery services : a meta-analytic structural equation modeling approach
Chiu, Weisheng
;
Badu-Baiden, Frank
;
Cho, Heetae
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014531762
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9
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
10
Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
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