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~accessRights:"restricted"
~subject:"Brand management"
~subject:"Central bank"
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Search: subject:"Credibility"
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Brand management
Central bank
Credibility
1,141
Glaubwürdigkeit
1,011
Consumer behaviour
320
Konsumentenverhalten
320
Führungsstil
189
Leadership style
189
Theorie
178
Theory
178
Monetary policy
168
credibility
165
Geldpolitik
157
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155
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155
Markenführung
138
Internet marketing
129
Online-Marketing
128
Social Web
125
Social web
125
Brand image
113
Markenimage
113
Advertising effects
95
Werbewirkung
95
Authentic leadership
94
Confidence
91
Vertrauen
90
Viral marketing
84
Virales Marketing
83
Authenticity
79
Advertising
64
Corporate social responsibility
64
Werbung
64
Zentralbank
64
Corporate Social Responsibility
63
Inflation targeting
59
Personality psychology
54
Persönlichkeitspsychologie
54
source credibility
52
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51
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202
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179
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24
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15
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Bordo, Michael D.
4
Siklos, Pierre L.
4
Loureiro, Sandra Maria Correia
3
Melewar, T. C.
3
Mendonça, Helder Ferreira de
3
Bakshi, Madhupa
2
Banerjee, Neelotpaul
2
Brouwer, Nils
2
Camous, Antoine
2
Campo, Sara
2
Cole, Stephen J.
2
Ehrmann, Michael
2
Foroudi, Pantea
2
Fortune, Thomas
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Haan, Jakob de
2
Hussain, Shahzeb
2
Issler, João Victor
2
Jiménez-Barreto, Jano
2
Kao, Grace Hsiu-Ying
2
Martínez-García, Enrique
2
Matveev, Dmitry
2
Mishra, Prashant
2
Moulard, Julie Guidry
2
Petersen, Luba
2
Popovich, Deidre
2
Priporas, Constantinos-Vasilios
2
Rholes, Ryan
2
Rubio Benito, Natalia
2
Sibert, Anne C.
2
Singh, Ramendra Pratap
2
Wallach, Karen Anne
2
Wang, Stephen W.
2
Willems, Tim
2
Zettelmeyer, Jeromin
2
Abbate, Sandro
1
Abdul, Waheed Kareem
1
Addae, Matilda
1
Aguado-Berenguer, Sergio
1
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2
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1
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1
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Journal of business research : JBR
12
Journal of retailing and consumer services
9
The journal of brand management : an international journal
7
Discussion papers / CEPR
5
International journal of internet marketing and advertising : IJIMA
5
Applied economics
4
Discussion paper / Centre for Economic Policy Research
4
International journal of hospitality management
4
Journal of marketing communications
4
Journal of promotion management : JPM
4
Journal of promotion management : innovations in planning and applied research
4
Applied economics letters
3
Global business review
3
Journal of air transport management
3
Journal of economic behavior & organization : JEBO
3
SpringerLink / Bücher
3
Technological forecasting & social change : an international journal
3
Working paper / National Bureau of Economic Research, Inc.
3
European journal of marketing : EJM
2
International journal of sports marketing & sponsorship
2
Journal of international money and finance
2
Journal of macroeconomics
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of media business studies
2
Journal of monetary economics
2
Macroeconomic dynamics
2
Marketing intelligence & planning
2
NBER working paper series
2
Revue française d'histoire économique
2
The journal of consumer marketing
2
The service industries journal
2
Tourism management : research, policies, practice
2
Acta oeconomica : periodical of the Hungarian Academy of Sciences
1
African journal of business and economic research : AJBER
1
American economic journal : a journal of the American Economic Association
1
Annual review of financial economics
1
Asia Pacific journal of marketing and logistics
1
Business economics : the journal of the National Association for Business Economists
1
CESifo economic studies : a joint initiative of the University of Munich's Center for Economic Studies and the Ifo Institute
1
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ECONIS (ZBW)
202
RePEc
1
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1
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10
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203
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1
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
2
What is the effect of imported inflation and central bank
credibility
on the poor and rich?
Mendonça, Helder Ferreira de
;
Ferreira Trigo, Natália
- In:
Applied economics
56
(
2024
)
21
,
pp. 2520-2543
Persistent link: https://www.econbiz.de/10014521245
Saved in:
3
Toward a holistic approach to central bank trust
Eickmeier, Sandra
;
Petersen, Luba
-
2024
Persistent link: https://www.econbiz.de/10014529527
Saved in:
4
A short term
credibility
index for central banks under inflation targeting : an application to Brazil
Hecq, Alain W. J.
;
Issler, João Victor
;
Voisin, Elisa
- In:
Journal of international money and finance
143
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014551348
Saved in:
5
Understanding celebrity trust and its effects on other
credibility
and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
6
DP17784
Credibility
gains from communicating with the public : evidence from the ECB's new monetary policy strategy
Ehrmann, Michael
;
Georgarakos, Dimitris
;
Kenny, Geoff
-
2023
Persistent link: https://www.econbiz.de/10013477819
Saved in:
7
Source
credibility
and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
8
Can central bank
credibility
promote a substitution effect in the monetary transmission mechanism?
Mendonça, Helder Ferreira de
;
Simão Filho, José
; …
- In:
Applied economics
55
(
2023
)
51
,
pp. 5975-5990
Persistent link: https://www.econbiz.de/10014335865
Saved in:
9
Insta-influencers' endorsement effect on consumers' purchase intention : parallel mediation role of brand
credibility
and brand attitude
Dadvari, Alaleh
;
Moslehpour, Massoud
;
Shira, Shallyn …
- In:
Journal of Asia Pacific business
24
(
2023
)
4
,
pp. 254-272
Persistent link: https://www.econbiz.de/10014418138
Saved in:
10
How the
credibility
of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
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