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~subject:"Brand management"
~subject:"China"
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Brand management
China
Film industry
452
Filmwirtschaft
452
Film
134
Consumer behaviour
95
Konsumentenverhalten
95
Kino
75
Movie theatre
74
United States
57
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56
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47
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46
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40
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40
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36
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36
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36
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34
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33
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33
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32
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30
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29
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28
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27
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27
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26
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24
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Hu, Jiachong
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International journal of advertising : the review of marketing communications
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The American journal of economics and sociology
4
Journal of promotion management : innovations in planning and applied research
3
Applied economics letters
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
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Journal of global fashion marketing : JGfM
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Empirical economics : a quarterly journal of the Institute for Advanced Studies
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Energy economics
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European journal of marketing
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International Area Studies Review
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International business in times of crisis
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International journal of advertising : the quarterly review of marketing communications
1
International journal of economics, finance and management sciences : IJEFM
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Journal for global business advancement : JGBA
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Journal of cultural economics
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Journal of macromarketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of policy modeling : JPMOD ; a social science forum of world issues
1
Journal of promotion management : JPM
1
Law and development review
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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1
Trade war, national sentiment and consumption substitution of cultural products : evidence from China's
film
market
Ren, Yan
;
Zong, Caixia
;
Zhan, Xiaoling
- In:
Empirical economics : a quarterly journal of the …
66
(
2024
)
2
,
pp. 503-538
Persistent link: https://www.econbiz.de/10014519700
Saved in:
2
Weather shocks and movie recreation demand in China
Xi, Chen
;
Xie, Wei
;
Chen, Xiaoguang
;
He, Pan
- In:
Energy economics
127
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014490841
Saved in:
3
Re-thinking brand extension theory : parents, siblings and off-spring or landlords and tenants?
Hede, Anne-Marie
;
Kerrigan, Finola
;
Thyne, Maree
- In:
Marketing theory
23
(
2023
)
2
,
pp. 249-265
Persistent link: https://www.econbiz.de/10014293961
Saved in:
4
The welfare effects of vertical integration in China's movie industry
Chen, Luming
;
Yi, Xuejie
;
Yu, Chuan
- In:
American economic journal
16
(
2024
)
2
,
pp. 204-235
Persistent link: https://www.econbiz.de/10014525779
Saved in:
5
Musical manipulation of visual scenes in video,
film
, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Müllensiefen, Daniel Th.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
6
Legacy transmission through fashion films : visual and narrative brand heritage integration
Diaz Soloaga, Paloma
;
Muñoz Dominguez, Gemma
;
Zhou, Jing
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014373503
Saved in:
7
Product placement in Chinese cinema : from resistance to acceptance : 1999-2009
Ai, Qi
;
Dong, Yinan
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10014294175
Saved in:
8
Reasserting the Disney brand in the streaming era : a critical examination of Disney+
Brookey, Robert Alan
;
Phillips, Jason
;
Pollard, Timothy
-
2023
touchstone texts (both television and
film
) in Disney's catalogue. This comprehensive and thoughtful analysis will interest upper …
Persistent link: https://www.econbiz.de/10014466391
Saved in:
9
How COVID19 pandemic affect
film
and drama industry in China : an evidence of nonlinear empirical analysis
Hu, Jiachong
;
Yue, Xiao-Guang
;
Teresiene, Deimante
; …
- In:
Economic research
35
(
2022
)
1,2
,
pp. 2254-2272
Persistent link: https://www.econbiz.de/10014382107
Saved in:
10
The dynamic role of
film
and drama industry, green innovation towards the sustainable environment in China : fresh insight from NARDL approach
Hu, Jiachong
;
Xu, Jin
;
Tong, Lei
;
Razi, Ummara
- In:
Economic research
35
(
2022
)
1,5
,
pp. 5292-5309
Persistent link: https://www.econbiz.de/10014414195
Saved in:
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