//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Brand management"
~subject:"Innovation"
~subject:"Social Web"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "European journal of marketing : EJM"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Innovation
Social Web
Werbewirkung
Consumer behaviour
109
Konsumentenverhalten
108
Markenführung
50
Brand image
39
Markenimage
39
Marketing management
37
Marketingmanagement
37
Beziehungsmarketing
30
Relationship marketing
30
Brand
26
Markenartikel
26
Advertising
24
Advertising effects
22
Werbung
22
Social web
18
Theory
18
Customer satisfaction
16
Emotion
16
Kundenzufriedenheit
16
Marketing
16
Internet marketing
15
Online-Marketing
15
Theorie
14
Viral marketing
13
Virales Marketing
13
Corporate reputation
11
Firmenimage
11
Public relations
11
Öffentlichkeitsarbeit
11
Dienstleistungsqualität
10
Service quality
10
Communication
9
Integrated marketing communications
9
Personality psychology
9
Persönlichkeitspsychologie
9
Branding
8
Corporate Social Responsibility
8
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
82
Type of publication (narrower categories)
All
Article in journal
82
Aufsatz in Zeitschrift
82
Language
All
English
82
Author
All
Romaniuk, Jenni
3
Bruhn, Manfred
2
Buil, Isabel
2
De Chernatony, Leslie
2
Hartnett, Nicole
2
Lee, Wai Jin
2
O'Cass, Aron
2
Quester, Pascale G.
2
Roper, Stuart
2
Round, Griff
2
Schroeder, Jonathan E.
2
Sok, Phyra
2
Wallace, Elaine
2
Agrawal, Richa
1
Alevizou, Panayiota J.
1
Allen, Douglas E.
1
Andersen, Poul Houman
1
Anselmsson, Johan
1
Armstrong, Jon Scott
1
Balabanis, George
1
Balmer, John M. T.
1
Balmern, John M. T.
1
Bang, Nguyen
1
Beal, Virginia
1
Berezan, Orie
1
Beynon, Malcolm
1
Bijmolt, Tammo H. A.
1
Blut, Markus
1
Bode, Matthias
1
Bondesson, Niklas
1
Brace-Govan, Jan
1
Brexendorf, Tim Oliver
1
Buijzen, Moniek
1
Burmann, Christoph
1
Canniford, Robin
1
Carrillat, François A.
1
Cauberghe, Veroline
1
Cavusoglu, Lena
1
Chen, Weifeng
1
Cherrier, Helene
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
82
Source
All
ECONIS (ZBW)
82
Showing
1
-
10
of
82
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
Saved in:
2
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
3
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
4
Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
5
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
6
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
7
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
8
The ad format-strategy effect on comparative advertising effectiveness
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 99-122
Persistent link: https://www.econbiz.de/10011626406
Saved in:
9
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
10
Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->