Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Nina Åkestam, Sara Rosengren and Micael Dahlen
| Year of publication: |
2017
|
|---|---|
| Authors: | Åkestam, Nina ; Rosengren, Sara ; Dahlén, Micael |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 1, p. 82-98
|
| Subject: | Advertising | Extended effects of advertising | Homosexuality | Self-categorization theory | Social priming | Werbung | Online-Marketing | Internet marketing | Soziale Beziehungen | Social relations | Werbewirkung | Advertising effects | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-11-2015-0765 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011626402