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~accessRights:"restricted"
~subject:"Brand management"
~subject:"Zeitschrift"
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The importance of fit : a predictive model of cause marketing effects
Rego, Michelle M.
;
Hamilton, Mark
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 172-190
Persistent link: https://www.econbiz.de/10013358763
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2
Journal of economic literature
American Economic Association
-
Nashville, Tenn. : American Economic Association
-
7.1969 -
Persistent link: https://www.econbiz.de/10001460338
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