The importance of fit : a predictive model of cause marketing effects
Michelle M. Rego and Mark A. Hamilton
| Year of publication: |
2022
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|---|---|
| Authors: | Rego, Michelle M. ; Hamilton, Mark |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 30.2022, 2, p. 172-190
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| Subject: | Werbung | Advertising | Markenführung | Brand management | Prognoseverfahren | Forecasting model | Erfolgsfaktor | Success factor | Bibliographie | Bibliography |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2021.1901594 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013358763