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~subject:"China"
~subject:"Internet marketing"
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China
Internet marketing
Film industry
452
Filmwirtschaft
452
Film
134
Consumer behaviour
95
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95
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75
Movie theatre
74
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57
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56
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International business in times of crisis
1
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1
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1
International journal of business and globalisation : IJBG
1
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International journal of internet marketing and advertising : IJIMA
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Journal of policy modeling : JPMOD ; a social science forum of world issues
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Journal of vacation marketing
1
Law and development review
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
59
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1
Trade war, national sentiment and consumption substitution of cultural products : evidence from China's
film
market
Ren, Yan
;
Zong, Caixia
;
Zhan, Xiaoling
- In:
Empirical economics : a quarterly journal of the …
66
(
2024
)
2
,
pp. 503-538
Persistent link: https://www.econbiz.de/10014519700
Saved in:
2
Weather shocks and movie recreation demand in China
Xi, Chen
;
Xie, Wei
;
Chen, Xiaoguang
;
He, Pan
- In:
Energy economics
127
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014490841
Saved in:
3
How the competitors' online reviews affect product performance in the dynamic competitive market : an empirical analysis of the movie industry
Xu, Yingwei
;
Wu, Haibo
;
Li, Rui
- In:
Applied economics letters
31
(
2024
)
1
,
pp. 75-80
Persistent link: https://www.econbiz.de/10014442036
Saved in:
4
The welfare effects of vertical integration in China's movie industry
Chen, Luming
;
Yi, Xuejie
;
Yu, Chuan
- In:
American economic journal
16
(
2024
)
2
,
pp. 204-235
Persistent link: https://www.econbiz.de/10014525779
Saved in:
5
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
6
Musical manipulation of visual scenes in video,
film
, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Müllensiefen, Daniel Th.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
7
Product placement in Chinese cinema : from resistance to acceptance : 1999-2009
Ai, Qi
;
Dong, Yinan
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10014294175
Saved in:
8
Reviewer information and advertisement format : impact on watching a new movie release
Fogel, Joshua
;
Prabhu, Prajwal
- In:
Arts and the market : AAM
12
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013373290
Saved in:
9
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
10
The ripple effect of firm-generated content on new movie releases
Lu, Shijie
;
Dinner, Isaac
;
Grewal, Rajdeep
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 908-931
Persistent link: https://www.econbiz.de/10014384291
Saved in:
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