How the competitors' online reviews affect product performance in the dynamic competitive market : an empirical analysis of the movie industry
Year of publication: |
2024
|
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Authors: | Xu, Yingwei ; Wu, Haibo ; Li, Rui |
Published in: |
Applied economics letters. - New York, NY : Routledge, ISSN 1466-4291, ZDB-ID 1484783-8. - Vol. 31.2024, 1, p. 75-80
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Subject: | Online consumer reviews | competition | movie industry | spillover effects | Filmwirtschaft | Film industry | Wettbewerb | Competition | Spillover-Effekt | Spillover effect | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
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