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~accessRights:"restricted"
~subject:"Conceptual Model"
~subject:"Marketing management"
~subject:"Strategisches Management"
~type_genre:"Aufsatz in Zeitschrift"
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Conceptual Model
Marketing management
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conceptual model
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Ghosh, Deviprasad
2
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1
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ECONIS (ZBW)
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1
Human-technology dichotomy in shaping management history
Caputo, Francesco
;
Sepe, Fabiana
;
Taranto, Enrico di
; …
- In:
Journal of management history
30
(
2024
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10014577651
Saved in:
2
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
3
Redesigning knowledge management through corporate sustainability strategy in the post-pandemic era
Padhy, Prabir Chandra
;
Lathabhavan, Remya
- In:
Journal of information & knowledge management : JIKM
22
(
2023
)
3
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014388755
Saved in:
4
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
5
Art infusion phenomenon : a systematic literature review
Gupta, Mansi
;
Joshi, Rakesh Mohan
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 235-256
Persistent link: https://www.econbiz.de/10013552953
Saved in:
6
Barriers and facilitators of B2B degree of digital use in travel services supply-chain : an integration of operational and behavioral perspective
Ghosh, Deviprasad
- In:
International journal of operations and quantitative …
27
(
2021
)
4
,
pp. 383-398
Persistent link: https://www.econbiz.de/10013362120
Saved in:
7
Communicating a company's higher purpose to conscious consumers through online behavioural advertising
Mishra, Oly
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10012299473
Saved in:
8
Job satisfaction of hotel employees
conceptual
model
construction and evaluation
Yuan, Huan
;
Jiaqing, Kuang
- In:
International journal of business and economics …
8
(
2019
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10012231357
Saved in:
9
The conceptual bases of introduction of foresight marketing into business management
Verdenhofa, Olga
;
Afanas'jev, Mykola V.
;
Panchuk, Anastasiia
- In:
Problems and perspectives in management : PPM ; …
16
(
2018
)
3
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011987388
Saved in:
10
Framing ERP success from an information systems failure perspective : a measurement endeavor
Zerbino, Pierluigi
;
Aloini, Davide
;
Dulmin, Riccardo
; …
- In:
Journal of electronic commerce in organizations : the …
15
(
2017
)
2
,
pp. 31-47
Persistent link: https://www.econbiz.de/10011675520
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