Art infusion phenomenon : a systematic literature review
Mansi Gupta and Rakesh Mohan Joshi
| Year of publication: |
2023
|
|---|---|
| Authors: | Gupta, Mansi ; Joshi, Rakesh Mohan |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 2, p. 235-256
|
| Subject: | Art infusion phenomenon | Art-based management approach | Artification | Conceptual model | Consumer behavior | Marketing management | Purchase intention | Stimulus-organism-response | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour | Kunst | Arts |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-04-2021-3441 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013552953