//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Consumer behaviour"
~subject:"Designation of origin"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Designation of origin
Markenimage
4,790
Brand image
4,758
Markenführung
3,608
Brand management
3,607
Konsumentenverhalten
3,480
Brand
1,757
Markenartikel
1,727
Beziehungsmarketing
1,075
Relationship marketing
1,075
Social Web
639
Social web
639
Online-Marketing
573
Internet marketing
569
Advertising effects
504
Werbewirkung
504
Herkunftsbezeichnung
466
Tourism marketing
431
Tourismusmarketing
431
Destination management
352
Destinationsmanagement
352
Customer satisfaction
349
Kundenzufriedenheit
349
Brand loyalty
299
Holiday behaviour
284
Urlaubsverhalten
284
Viral marketing
282
Virales Marketing
282
Brand equity
264
Markentreue
252
Personality psychology
251
Persönlichkeitspsychologie
251
Luxury goods
246
Luxusgüter
246
Emotion
244
Marketing management
244
Advertising
242
Marketingmanagement
242
Werbung
232
more ...
less ...
Online availability
All
Undetermined
Free
1,069
Type of publication
All
Article
3,607
Book / Working Paper
68
Type of publication (narrower categories)
All
Article in journal
3,525
Aufsatz in Zeitschrift
3,525
Aufsatz im Buch
81
Book section
81
Conference paper
41
Konferenzbeitrag
41
Hochschulschrift
13
Aufsatzsammlung
6
Thesis
5
Arbeitspapier
4
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
Konferenzschrift
2
Collection of articles of several authors
1
Lehrbuch
1
Sammelwerk
1
more ...
less ...
Language
All
English
3,637
German
37
Italian
1
Author
All
Loureiro, Sandra Maria Correia
18
Guzman, Francisco
17
Han, Heesup
17
Japutra, Arnold
16
Diamantopoulos, Adamantios
15
Melewar, T. C.
15
Bang, Nguyen
14
Sarkar, Abhigyan
14
Ekinci, Yuksel
13
Phau, Ian
13
Sarkar, Juhi Gahlot
13
Paul, Justin
12
Park, Jungkun
11
Sreejesh, S.
11
Foroudi, Pantea
10
Liu, Chih-Hsing
10
Ahn, Jiseon
9
Johnson, Lester W.
9
Ko, Eunju
9
Kunkel, Thilo
9
Torres, Ivonne M.
9
Veloutsou, Cleopatra
9
Zúñiga, Miguel Ángel
9
Casidy, Riza
8
Dens, Nathalie
8
Dwivedi, Yogesh Kumar
8
Hollebeek, Linda D.
8
Joshi, Richa
8
Khan, Imran
8
King, Ceridwyn
8
Pelsmacker, Patrick de
8
Yadav, Rajan
8
Augusto, Mário Gomes
7
Balabanis, George
7
Davvetas, Vasileios
7
Fazli-Salehi, Reza
7
Gil Saura, Irene
7
Gilal, Faheem Gul
7
Gilal, Naeem Gul
7
Gilal, Rukhsana Gul
7
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
4
Edward Elgar Publishing
2
IGI Global
2
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Society for Consumer Psychology.
1
Published in...
All
Journal of business research : JBR
306
Journal of retailing and consumer services
195
The journal of product & brand management
160
The journal of brand management : an international journal
142
Asia Pacific journal of marketing and logistics
69
Journal of marketing communications
65
Journal of international consumer marketing
56
Psychology & marketing
49
Journal of strategic marketing
47
International journal of hospitality management
46
Journal of travel and tourism marketing
46
Journal of promotion management : innovations in planning and applied research
43
Tourism management : research, policies, practice
42
International marketing review
41
Journal of Islamic marketing
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Marketing intelligence & planning
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
International journal of advertising : the review of marketing communications
34
European journal of marketing : EJM
33
International journal of consumer studies
32
Journal of global marketing
31
Marketing letters : a journal of research in marketing
30
European journal of marketing
28
Journal of fashion marketing and management
28
SpringerLink / Bücher
28
International journal of internet marketing and advertising : IJIMA
27
Journal of the Academy of Marketing Science
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
26
Journal of hospitality marketing & management
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
The journal of consumer marketing
26
International journal of advertising : the quarterly review of marketing communications
25
Tourism management perspectives : TMP
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
24
Journal of promotion management : JPM
24
Journal of marketing
23
Global business review
22
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
22
Young consumers : insight and ideas for responsible marketers
22
more ...
less ...
Source
All
ECONIS (ZBW)
3,675
Showing
1
-
10
of
3,675
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
2
Influence of brand mascots on enhancing awareness of Vietnam's tourism
Trinh Le Tan
;
Thi Tra My Le
;
Hoang Quynh My Phan
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 117-132)
.
2024
Persistent link: https://www.econbiz.de/10014563855
Saved in:
3
A study of event brand image, destination image, event, and destination loyalty among international sport tourists
An, Bang
;
Yamashita, Rei
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 345-363
Persistent link: https://www.econbiz.de/10014564373
Saved in:
4
Higher education institution choice intention model : mediation effect of attitude
Tasel-Jurkovic, Kevser
;
Altınbaṣak-Farina, İpek
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 136-155
Persistent link: https://www.econbiz.de/10014566952
Saved in:
5
Corporate social responsibility and brand loyalty in private higher education : mediation assessment of brand reputation and trust
Mostafa Rasoolimanesh, S.
;
Poh Ling Tan
;
Mehran Nejati
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 156-177
Persistent link: https://www.econbiz.de/10014566954
Saved in:
6
Does forced-shift to online learning affect university brand image in South Korea? : role of perceived harm and international students' learning engagement
Zaman, Umer
;
Aktan, Murat
;
Baber, Hasnan
;
Nawaz, Shahid
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 390-414
Persistent link: https://www.econbiz.de/10014566981
Saved in:
7
The acceptance of halal food products among non-Muslim consumers in Indonesia
Farhan, Fikri
;
Sutikno, Bayu
- In:
Journal of international food & agribusiness marketing
36
(
2024
)
2
,
pp. 125-146
Persistent link: https://www.econbiz.de/10014567154
Saved in:
8
Social media snap judgments : the effect of social media-based brand cues on purchase intention
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 311-329
Persistent link: https://www.econbiz.de/10014574496
Saved in:
9
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
10
Green marketing and brand perception : unveiling the consumer perspective
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 951-962)
.
2024
Persistent link: https://www.econbiz.de/10014575122
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->