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~accessRights:"restricted"
~subject:"Consumer behaviour"
~subject:"Service quality"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
Service quality
Beziehungsmarketing
371
Relationship marketing
371
Konsumentenverhalten
124
Customer satisfaction
42
Kundenzufriedenheit
42
Social Web
40
Social web
40
Internet marketing
38
Online-Marketing
38
Customer integration
37
Kundenintegration
37
Marketing management
34
Marketingmanagement
34
Online retailing
33
Online-Handel
33
Artificial intelligence
32
Künstliche Intelligenz
31
Einzelhandel
28
Retail trade
28
Brand management
26
Markenführung
26
Digitalisierung
24
Digitization
24
Dienstleistungsqualität
23
E-commerce
22
Electronic Commerce
22
USA
20
United States
20
Lieferantenmanagement
17
Supplier relationship management
17
Brand image
15
Markenimage
15
Distribution channel
14
Multichannel strategy
14
Multikanalvertrieb
14
Vertriebsweg
14
Viral marketing
13
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13
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Aufsatz im Buch
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131
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49
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49
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Collection of articles of several authors
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10
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2
Ieva, Marco
2
Kumar, V.
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Bilgin-Wührer, Zeynep
1
Billen, Peter
1
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1
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Handbook of research on customer engagement
11
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
Strategies and tools for managing connected consumers
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Customer engagement marketing
3
A Research Agenda for Service Marketing
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Commodity Marketing : Strategies, Concepts, and Cases
2
Contemporary issues in digital marketing
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
Digital influence on consumer habits : marketing challenges and opportunities
2
Human-centered approaches in Industry 5.0 : human-machine interaction, virtual reality training, and customer sentiment analysis
2
Insights, innovation, and analytics for optimal customer engagement
2
Key challenges and opportunities for quality, sustainability and innovation in the fourth industrial revolution : quality and service management in the fourth industrial revolution - sustainability and value co-creation
2
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
2
Networks in International Business : Managing Cooperatives, Franchises and Alliances
2
Strategic corporate communication in the digital age
2
Strategic system assurance and business analytics
2
Strategic uses of social media for improved customer retention
2
The Oxford handbook of strategic sales and sales management
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
The synergy of business theory and practice : advancing the practical application of scholarly research
2
A handbook of management theories and models for office environments and services
1
AI impacts in digital consumer behavior
1
AI innovation in services marketing
1
AI-driven intelligent models for business excellence
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Analytical modeling research in fashion business
1
Analytics in finance and risk management
1
Approaches to corporate social responsibility : knowledge, values, and actions
1
Biometrics and neuroscience research in business and management : advances and applications
1
Channel strategies and marketing mix in a connected world
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Development, Growth and Finance of Organizations from an Eastern European Context : the 2015 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics (GSMAC)
1
Die informatisierte Service-Ökonomie : Veränderungen im privaten und öffentlichen Sektor
1
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ECONIS (ZBW)
131
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Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
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2
Factors influencing customer retention in the parcel delivery industry
Zonghong Wu
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 789-805)
.
2024
Persistent link: https://www.econbiz.de/10014575003
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3
Product-service system development for 3D customized production in hospitals
Santos, Milene
;
Soares, B. A. R.
;
Carvalho, Helena
- In:
Driving Quality Management and Sustainability in VUCA …
,
(pp. 29-43)
.
2024
Persistent link: https://www.econbiz.de/10014549170
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4
Disruptive artificial intelligence : augmenting consumer experience through chatbot banking
Makudza, Forbes
;
Jaravaza, Divaries C.
;
Makandwa, Godfrey
; …
- In:
Digital influence on consumer habits : marketing …
,
(pp. 1-18)
.
2024
Persistent link: https://www.econbiz.de/10014552079
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5
Perceived service quality and customer loyalty : a study of online food delivery applications in platform to customer (P2C) service delivery in Sri Lanka
Dasanayaka, Karawita Dasanayakage Dilmi Umayanchana
; …
- In:
Digital influence on consumer habits : marketing …
,
(pp. 19-36)
.
2024
Persistent link: https://www.econbiz.de/10014552084
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6
Increasing customer engagement in digital marketing campaigns in a time of AI
Dudzinskaite, Urte
;
Correia, Ricardo Fontes
; …
- In:
AI innovation in services marketing
,
(pp. 48-80)
.
2024
Persistent link: https://www.econbiz.de/10014557832
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7
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
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8
Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
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9
Exploring conditions for successful end-user involvement in new product development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
Persistent link: https://www.econbiz.de/10014447676
Saved in:
10
The future of research on customer-to-customer interaction (CCI)
Nicholls, Richard
- In:
A Research Agenda for Service Marketing
,
(pp. 183-221)
.
2024
Persistent link: https://www.econbiz.de/10014517969
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