Disruptive artificial intelligence : augmenting consumer experience through chatbot banking
Year of publication: |
2024
|
---|---|
Authors: | Makudza, Forbes ; Jaravaza, Divaries C. ; Makandwa, Godfrey ; Mukucha, Paul |
Published in: |
Digital influence on consumer habits : marketing challenges and opportunities. - Leeds : Emerald Publishing, ISBN 978-1-80455-344-2. - 2024, p. 1-18
|
Subject: | Customer experience | chatbot banking | artificial intelligence | SERVQUAL | competitive advantage | Zimbabwe | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Simbabwe | Wettbewerbsvorteil | Competitive advantage | Beziehungsmarketing | Relationship marketing | Bank |
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