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~accessRights:"restricted"
~subject:"Corporate Social Responsibility"
~subject:"Experiment"
~subject:"Gesundheit"
~subject:"Market segmentation"
~subject:"Social web"
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379
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social marketing
90
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Segmentation in social marketing : process, methods and application
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5
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CSR 2.0 and the new era of corporate citizenship
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Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
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1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Bulletin of economic research
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CSR und interne Kommunikation : Forschungsansätze und Praxisbeiträge
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Digital influence on consumer habits : marketing challenges and opportunities
1
Discussion paper / Centre for Economic Policy Research
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Food policy : economics planning and politics of food and agriculture
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International journal of advertising : the review of marketing communications
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International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
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91
Changing times for
social
marketing
segmentation
Dibb, Sally
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 41-59)
.
2017
Persistent link: https://www.econbiz.de/10011557884
Saved in:
92
How and why segmentation improves ROI
Lee, Nancy R.
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 61-74)
.
2017
Persistent link: https://www.econbiz.de/10011557890
Saved in:
93
Segmentation in
social
marketing
: five steps to success
Dietrich, Timo
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 77-92)
.
2017
Persistent link: https://www.econbiz.de/10011557896
Saved in:
94
Methods in segmentation
Dolnicar, Sara
;
Grün, Bettina
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 93-107)
.
2017
Persistent link: https://www.econbiz.de/10011557899
Saved in:
95
Segmentation using two-step cluster analysis
Tkaczynski, Aaron
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 109-125)
.
2017
Persistent link: https://www.econbiz.de/10011557906
Saved in:
96
Segmenting caregivers to gain insights for
social
marketing
program design
Crespo Casado, Francisco
;
Rundle-Thiele, Sharyn
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 143-159)
.
2017
Persistent link: https://www.econbiz.de/10011557946
Saved in:
97
Using segmentation and theory to design better promotion and prevention campaigns : a RECYC-QUÉBEC case study
Boivin, Maxime
;
Gagné, Emmanuelle
;
Champagne …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 179-195)
.
2017
Persistent link: https://www.econbiz.de/10011558071
Saved in:
98
Why we need segmentation when designing
social
marketing
programs
Rundle-Thiele, Sharyn
;
Dietrich, Timo
;
Kubacki, Krzysztof
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 197-214)
.
2017
Persistent link: https://www.econbiz.de/10011558075
Saved in:
99
Social value co-creation : insights from consumers, employees, and managers
Devereux, Michael T.
;
Gonzales Gallarza, Martina G.
- In:
CSR 2.0 and the new era of corporate citizenship
,
(pp. 76-100)
.
2017
Persistent link: https://www.econbiz.de/10011632968
Saved in:
100
CSR and
social
marketing
as enablers of recovery after the global recession : the Turkish banking industry
Gul, Misra Cagla
;
Kaytaz, Mehmet
- In:
CSR 2.0 and the new era of corporate citizenship
,
(pp. 274-289)
.
2017
Persistent link: https://www.econbiz.de/10011634643
Saved in:
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