Why we need segmentation when designing social marketing programs
Year of publication: |
[2017]
|
---|---|
Authors: | Rundle-Thiele, Sharyn ; Dietrich, Timo ; Kubacki, Krzysztof |
Published in: |
Segmentation in social marketing : process, methods and application. - Singapore : Springer, ISBN 981-10-1833-2. - 2017, p. 197-214
|
Subject: | Social Marketing | Social marketing | Marktsegmentierung | Market segmentation |
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