//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Corporate social responsibility"
~subject:"Germany"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internal marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Corporate social responsibility
Germany
HR marketing
343
Personalmarketing
343
Personalbeschaffung
134
Recruitment
123
Human Resource Management
100
Personalmanagement
100
Corporate reputation
87
Firmenimage
87
Brand management
82
Markenführung
82
Deutschland
64
Employee retention
63
Mitarbeiterbindung
63
Employer branding
62
International marketing
46
Internationales Marketing
46
Internal marketing
43
Markenimage
42
Arbeitszufriedenheit
40
Brand image
40
Job satisfaction
40
internal marketing
38
Arbeitskräfte
28
Corporate Social Responsibility
28
Social Web
28
Social web
28
Workforce
28
Highly skilled workers
27
Hochqualifizierte Arbeitskräfte
27
Unternehmenskultur
27
Corporate culture
25
Arbeitsverhalten
24
Internal communication
24
Interne Kommunikation
24
Work behaviour
24
employer branding
23
Internet marketing
22
Markenpolitik
22
more ...
less ...
Online availability
All
Undetermined
Free
34
Type of publication
All
Book / Working Paper
58
Article
31
Type of publication (narrower categories)
All
Article in journal
21
Aufsatz in Zeitschrift
21
Hochschulschrift
15
Aufsatz im Buch
10
Book section
10
Aufsatzsammlung
7
Case study
6
Fallstudie
6
Collection of articles of several authors
5
Sammelwerk
5
Thesis
4
Ratgeber
3
Arbeitspapier
1
Bibliografie enthalten
1
Bibliography included
1
Conference paper
1
Einführung
1
Glossar enthalten
1
Glossary included
1
Graue Literatur
1
Guidebook
1
Konferenzbeitrag
1
Lehrbuch
1
Non-commercial literature
1
Textbook
1
Working Paper
1
more ...
less ...
Language
All
German
57
English
32
Author
All
Hesse, Gero
4
Mattmüller, Roland
4
Immerschitt, Wolfgang
3
Stumpf, Marcus
3
Breyer-Mayländer, Thomas
2
Buckmann, Jörg
2
Busold, Matthias
2
Bustamante, Silke
2
Carlini, Joan
2
Ehlscheidt, Rudi
2
Geschwill, Roland
2
Grace, Debra
2
Klöppner, Matthias
2
Kuchenbuch, Max
2
Lippold, Dirk
2
Pelzeter, Andrea
2
Pfeil, Silko
2
Runkel, Christian
2
Schuhmacher, Florian
2
Schumacher, Lutz
2
Stotz, Waldemar
2
Süss, Rebekka
2
Wedel, Anne
2
Wolf, Sandra
2
Zerres, Christopher
2
Akbar Jan N.
1
Apostolidis, Chrysostomos
1
Atif, Muhammad
1
Au Due Tang
1
Ayan, Türkan
1
Azimi, Mohammad
1
Babu, Mujahid Mohiuddin
1
Bader, Benjamin
1
Belinda, Casher D.
1
Bergman, Shawn M.
1
Biermann, Bastian
1
Binu Raj, Asha
1
Brandstädter, Mathias
1
Brown, David M.
1
Budhiraja, Sunil
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
10
Kassel University Press GmbH
1
Springer-Verlag GmbH
1
Published in...
All
SpringerLink / Bücher
26
BestMasters
3
Corporate social responsibility and environmental management
3
Gabler Edition Wissenschaft
3
Springer eBook Collection
3
essentials
3
Familienunternehmen und KMU
2
Innovatives Markenmanagement
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Research
2
Schriftenreihe der HHL Leipzig Graduate School of Management
2
Springer Gabler Results
2
Springer eBook Collection / Business and Economics
2
Arbeitspapiere der FOM
1
Asia Pacific business review
1
Auf dem Weg zur Arbeit 4.0 : Innovationen in HR
1
Baltic journal of management : BJM
1
Basiswissen Sozialwirtschaft und Sozialmanagement
1
Business horizons
1
Business, Economics, and Law
1
Business, economics, and law
1
CSR in Rheinland-Pfalz : nachhaltige Entwicklung aus Sicht von Wirtschaft, Wissenschaft, Politik und Zivilgesellschaft
1
CSR und Kleinstunternehmen : die Basis bewegt sich!
1
CSR und Wirtschaftspsychologie : psychologische Strategien zur Förderung nachhaltiger Managemententscheidungen und Lebensstile
1
Chinese management studies
1
Corporate social responsibility and diversity management : theoretical approaches and best practices
1
Designing and communicating experience
1
Edition KWV
1
Employer brand management : Arbeitgebermarken aufbauen und steuern
1
Forschungsreihe der FH Münster
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of bank marketing
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of retail and distribution management
1
International journal of social economics
1
International labor migration
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
Journal of vocational behavior
1
more ...
less ...
Source
All
ECONIS (ZBW)
89
Showing
1
-
10
of
89
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Who is CSR for in employer branding? : insights on employer branding strategies across industries, educational backgrounds and career styles
Buzzao, Giacomo
;
Rizzi, Francesco
- In:
Corporate social responsibility and environmental management
31
(
2024
)
2
,
pp. 1123-1141
Persistent link: https://www.econbiz.de/10014507078
Saved in:
2
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
3
Corporate social responsibility and employer brand personality appeal : approaches for human resources challenges in the hospitality sector
Azimi, Mohammad
;
Sadeghvaziri, Faraz
;
Ghaderi, Zahed
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 443-469
Persistent link: https://www.econbiz.de/10014511820
Saved in:
4
The corporate social responsibility (CSR) internal branding model : aligning employees' CSR awareness, knowledge, and experience to deliver positive employee performance outcomes
Carlini, Joan
;
Grace, Debra
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 732-760
Persistent link: https://www.econbiz.de/10012584564
Saved in:
5
The roles of internal marketing and person-organization fit in hospitality employees' life satisfaction : an integration of work and nonwork domains
Trung Dam-Huy Thai
;
Tin Trung Nguyen
;
Chen, Wen-Kuo
;
Au …
- In:
Baltic journal of management : BJM
18
(
2023
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10014331067
Saved in:
6
Expanding branding : effects of multiple brand types on organizational attractiveness
Wu, Lusi
;
Dineen, Brian R.
- In:
Chinese management studies
17
(
2023
)
6
,
pp. 1346-1367
Persistent link: https://www.econbiz.de/10014482662
Saved in:
7
Green human resource management, a gateway to employer branding : mediating role of corporate environmental sustainability and corporate social sustainability
Yasin, Raheel
;
Huseynova, Aydan
;
Atif, Muhammad
- In:
Corporate social responsibility and environmental management
30
(
2023
)
1
,
pp. 369-383
Persistent link: https://www.econbiz.de/10014245828
Saved in:
8
Generation Z job seekers in Vietnam : CSR-based employer attractiveness and job pursuit intention
Nguyen Ngoc Thang
;
Rowley, Chris
;
Mayrhofer, Wolfgang
; …
- In:
Asia Pacific business review
29
(
2023
)
3
,
pp. 797-815
Persistent link: https://www.econbiz.de/10014320783
Saved in:
9
Addressing employee turnover in retail through CSR and transformational leadership
Chandra, Snehal
;
Ghosh, Piyali
;
Sinha, Saitab
- In:
International journal of retail and distribution management
51
(
2023
)
5
,
pp. 690-710
Persistent link: https://www.econbiz.de/10014281099
Saved in:
10
The brand manager as practical author : an empirical study of the co-creation of a CSR-based brand
Hansen, Heidi
;
Schleiter, Astrid Jensen
;
Maagaard, …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 584-597
Persistent link: https://www.econbiz.de/10013463725
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->