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~accessRights:"restricted"
~subject:"Customer integration"
~subject:"Kundenbindung"
~subject:"Social Web"
~type_genre:"Article in journal"
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Customer integration
Kundenbindung
Social Web
Brand loyalty
343
Markentreue
343
Consumer behaviour
309
Konsumentenverhalten
309
Brand management
303
Markenführung
303
Beziehungsmarketing
298
Relationship marketing
298
Brand image
240
Markenimage
240
Brand
230
Markenartikel
230
brand loyalty
101
Customer satisfaction
83
Kundenzufriedenheit
83
Social web
83
Internet marketing
65
Online-Marketing
65
Confidence
49
Vertrauen
49
Emotion
35
Kundenintegration
26
Customer retention
24
Personality psychology
22
Persönlichkeitspsychologie
22
Brand trust
21
Hotel industry
21
Hotellerie
21
Viral marketing
21
Virales Marketing
21
brand trust
18
Einzelhandel
16
Retail trade
16
Structural equation model
16
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Advertising effects
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111
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Rita, Paulo
3
Tran, Trang
3
Ahn, Jiseon
2
Aljuhmani, Hasan Yousef
2
Bayram, Pelin
2
Coelho, Pedro Simões
2
Confente, Ilenia
2
Elrehail, Hamzah
2
Fernandes, Teresa
2
Ibrahim, Blend
2
Islam, Jamid Ul
2
Loureiro, Sandra Maria Correia
2
Rahman, Zillur
2
Rather, Raouf Ahmad
2
Samarah, Tariq
2
Santos, Zélia Raposo
2
So, Kevin Kam Fung
2
Sohail, M. Sadiq
2
Solem, Birgit Andrine Apenes
2
Verlegh, Peeter
2
Abbes, Intissar
1
Abuljadail, Mohammad
1
Agarwal, Kirti
1
Al-Fassed, Khaled Jamal
1
Al-Hawary, Sulieman Ibraheem Shelash
1
Aljarah, Ahmad
1
Aluri, Ajay
1
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1
Ansari, Azarnoush
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Arli, Denni
1
Arumugam, Prakash V.
1
Aslam, Wajeeha
1
Athanasopoulou, Pinelopi
1
Ayodele, Adeola A.
1
Azar, Salim L.
1
Back, Ki-Joon
1
Bang, Nguyen
1
Barnes, Stuart J.
1
Beig, Faseeh Amin
1
Bernritter, Stefan F.
1
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The journal of product & brand management
8
Journal of retailing and consumer services
6
International journal of internet marketing and advertising : IJIMA
4
Journal of business research : JBR
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : innovations in planning and applied research
4
The journal of brand management : an international journal
4
International journal of hospitality management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Asia Pacific journal of marketing and logistics
2
Global business review
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Journal of internet commerce
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
The journal of business & industrial marketing
2
African journal of business & economic research : AJBER
1
Asia-Pacific journal of business administration
1
Global business & economics review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and globalisation : IJBG
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of business innovation and research : IJBIR
1
International journal of contemporary hospitality management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business : IJEB
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of trade and global markets
1
Inventi impact: retailing & consumer services
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of consumer marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of fashion marketing and management
1
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ECONIS (ZBW)
111
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111
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
3
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
4
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
5
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
6
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
7
Investigating the impact of social media marketing efforts on brand loyalty in South Africa : the moderating role of gender
Ligaraba, Neo
- In:
African journal of business & economic research : AJBER
19
(
2024
)
1
,
pp. 287-308
Persistent link: https://www.econbiz.de/10015044963
Saved in:
8
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
9
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
Saved in:
10
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
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