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~accessRights:"restricted"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~type_genre:"Aufsatz im Buch"
~type_genre:"Textbook"
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Customer satisfaction
Konsumentenverhalten
Markenimage
Kundenzufriedenheit
163
Beziehungsmarketing
43
Relationship marketing
43
Dienstleistungsqualität
39
Service quality
39
Consumer behaviour
38
Social Web
18
Social web
18
Online retailing
13
Online-Handel
13
Internet marketing
12
Online-Marketing
12
Holiday behaviour
11
Urlaubsverhalten
11
Viral marketing
11
Arbeitszufriedenheit
10
Einzelhandel
10
Job satisfaction
10
Retail trade
10
Satisfaction
10
Virales Marketing
10
India
9
Indien
9
Tourism
9
Tourism industry
9
Tourismus
9
Tourismuswirtschaft
9
Brand management
8
Hotel industry
8
Hotellerie
8
Markenführung
8
Brand image
7
E-commerce
7
Electronic Commerce
7
Mobile Anwendung
7
Mobile application
7
Dienstleistungssektor
6
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4
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Article
161
Book / Working Paper
4
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Aufsatz im Buch
Textbook
Article in journal
5,148
Aufsatz in Zeitschrift
5,148
Book section
161
Conference paper
52
Konferenzbeitrag
52
Hochschulschrift
38
Aufsatzsammlung
13
Arbeitspapier
8
Case study
8
Fallstudie
8
Working Paper
8
Collection of articles of several authors
7
Graue Literatur
7
Non-commercial literature
7
Sammelwerk
7
Thesis
7
Konferenzschrift
4
Lehrbuch
4
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2
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1
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1
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1
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English
153
German
12
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Aggarwal, Anu Gupta
2
Gezmen, Başak
2
Grigoroudis, Evangelos
2
Hamed Taherdoost
2
Nuttawut Rojniruttikul
2
Ray, Nilanjan
2
Sajad Rezaei
2
Aakash, Aakash
1
Abdul-Latif, Samshul-Amry
1
Abdullah, A. Sheik
1
Abirami, A. M.
1
Abul Bashar Bhuiyan
1
Adapa, Sujana
1
Agrawal, Akash
1
Agrawal, Anand Mohan
1
Agrawal, Vivek
1
Ahmed, Hussain Sami
1
Al Kaabi, Reem
1
Al-Zyoud, Ahmad
1
Ali, Hayat
1
Ali, Hussain Mansoor
1
Altan, Fatih
1
Amandeep Singh
1
Ardilio, Antonino
1
Ariffin, Ahmad Azmi M.
1
Artal Tur, Andrés
1
Asiedu-Appiah, Felicity
1
Askarunisa, A.
1
Askounis, Dimitris
1
Atiku, Sulaiman Olusegun
1
Aydemir, Emel
1
Aydın, Hatice
1
Ayertey, Samuel
1
Baeshen, Mashhour H.
1
Bakır, Mahmut
1
Bauer, Wilhelm
1
Bergmans, Rick F. M.
1
Berkmann, Manuel
1
Beynon, Malcolm
1
Bhatt, Hemanta Chandra
1
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Springer Fachmedien Wiesbaden
3
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Predicting trends and building strategies for consumer engagement in retail environments
4
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
3
Customer engagement marketing
3
Enhancing customer engagement through location-based marketing
3
Handbook of research on customer engagement
3
Marketing und Innovation in disruptiven Zeiten
3
Strategic system assurance and business analytics
3
Apps management and e-commerce transactions in real-time
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Contemporary issues in business economics and finance
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Digital influence on consumer habits : marketing challenges and opportunities
2
Emotional, sensory, and social dimensions of consumer buying behavior
2
Handbook of research on the platform economy and the evolution of e-commerce
2
Managerial strategies and solutions for business success in Asia
2
Measuring consumer behavior in hospitality for enhanced decision making
2
New techniques for brand management in the healthcare sector
2
Research
2
Sports management as an emerging economic activity : trends and best practices
2
Strategies and tools for managing connected consumers
2
Tourist behavior : an experiential perspective
2
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
2
AI-driven intelligent models for business excellence
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advances in Management Research : Emerging Challenges and Trends
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Big data analytics for improved accuracy, efficiency, and decision making in digital marketing
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Big data marketing strategies for superior customer experience
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business infrastructure for sustainability in developing economies
1
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Business process management cases vol. 2 : digital transformation - strategy, processes and execution
1
Co-creation and well-being in tourism
1
Commodity Marketing : Strategies, Concepts, and Cases
1
Comparative advantage in the knowledge economy : a national and organizational resource
1
Competitive drivers for improving future business performance
1
Contemporary approaches of digital marketing and the role of machine intelligence
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Cruise business development : safety, product design and human capital
1
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ECONIS (ZBW)
165
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1
The impact of artificial intelligence on customer satisfaction levels in the mobile telephony industry of Zimbabwe
Katsamba, Ngonidzashe
;
Kandiero, Agripah
;
Chizwina, Sabelo
- In:
Digital influence on consumer habits : marketing …
,
(pp. 37-55)
.
2024
Persistent link: https://www.econbiz.de/10014553076
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2
Customer relationship management : review of technology impact and use cases
Yerpude, Samir
;
Rautela, Sonica
- In:
Digital transformation, strategic resilience, cyber …
,
(pp. 87-99)
.
2023
Persistent link: https://www.econbiz.de/10014428103
Saved in:
3
Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
Saved in:
4
A study on consumer preference and satisfaction towards various brands of hair shampoo in Ahmedabad city : consumer preference and satisfaction towards hair shampoo brands
Rawal, Nupur
;
Singh, Gurmeet Sikh
- In:
Data-driven decision making for long-term business success
,
(pp. 356-368)
.
2024
Persistent link: https://www.econbiz.de/10014483558
Saved in:
5
The customer experience with fashion sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
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6
Determinants of continual use of mobile banking applications : an integrated theoretical perspective
Issahaku, Ibrahim
;
Kuada, Eric
;
Kumah, Peace
;
Yaokumah, …
- In:
Exploring global FinTech advancement and applications
,
(pp. 19-41)
.
2024
Persistent link: https://www.econbiz.de/10014526321
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7
Retail supply chain management : ensuring product availability and reducing out-of-stock incidents in India
Govindaraj, Manoj
;
Gnanasekaran, Chandramowleeswaran
; …
- In:
Omnichannel approach to co-creating customer …
,
(pp. 116-141)
.
2024
Persistent link: https://www.econbiz.de/10014531569
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8
Factors influencing customer retention in the parcel delivery industry
Zonghong Wu
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 789-805)
.
2024
Persistent link: https://www.econbiz.de/10014575003
Saved in:
9
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
Saved in:
10
AI and new forms of market interaction to enhance customer experience : a management perspective
Pugna, Irina-Bogdana
;
Popescu, Ioana-Cecilia
;
Henson, Martin
- In:
Reshaping Power Dynamics Between Sustainable Growth and …
,
(pp. 35-47)
.
2024
Persistent link: https://www.econbiz.de/10014555814
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