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~accessRights:"restricted"
~subject:"Developing countries"
~subject:"Marktsegmentierung"
~type_genre:"Aufsatz in Zeitschrift"
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Developing countries
Marktsegmentierung
Target group
312
Zielgruppe
310
Consumer behaviour
179
Konsumentenverhalten
179
Advertising effects
118
Werbewirkung
118
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114
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114
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62
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50
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37
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Aufsatz in Zeitschrift
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72
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Singh, Ramendra
4
Gupta, Shruti
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Agarwal, Nivedita
2
Chakrabarti, Ronika
2
Chawla, Deepak
2
Paul, Justin
2
Purohit, Sonal
2
Srivastav, Pratish
2
Verhoef, Peter C.
2
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1
Ahmadi, Hormoz
1
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1
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1
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1
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1
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1
Arain, Zulfiqar Ali
1
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1
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1
Babu, Mujahid Mohiuddin
1
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1
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1
Ceren, Altuntaş Vural
1
Cetin, Ismail Bilge
1
Chan, Kara
1
Chen, Jian
1
Chiappetta Jabbour, Charbel José
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Journal of marketing analytics : JMA
3
Journal of retailing and consumer services
3
Marketing theory
3
Tourism management : research, policies, practice
3
International journal of market research
2
Journal of global marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
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2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The international review of retail, distribution and consumer research
2
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2
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of Indian culture and business management : IJICBM
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International journal of advertising : the review of marketing communications
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International journal of enterprise information systems : an official publication of the Information Resources Management Association
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International journal of nonprofit and voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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International journal of services and operations management : IJSOM
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International journal of sport management and marketing : IJSMM
1
International journal of wine business research
1
Journal of business research : JBR
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Journal of business-to-business marketing
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Journal of customer behaviour
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Journal of international consumer marketing
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Journal of international marketing
1
Journal of internet commerce
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Journal of retailing
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1
From user behavior to subscription sales : an insight into e-book platform leveraging customer segmentation and A/B testing
Hashemian, Farid
;
Maleki, Negar
;
Zeinali, Yasser
- In:
Services marketing quarterly
45
(
2024
)
2
,
pp. 153-181
Persistent link: https://www.econbiz.de/10014566256
Saved in:
2
Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
Kessara Kanchanapoom
;
Jongsawas Chongwatpol
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 172-185
Persistent link: https://www.econbiz.de/10014326748
Saved in:
3
Adoption of mobile banking at the bottom of the pyramid : an emerging market perspective
Purohit, Sonal
;
Arora, Rakhi
- In:
International journal of emerging markets
18
(
2023
)
1
,
pp. 200-222
Persistent link: https://www.econbiz.de/10014333444
Saved in:
4
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
5
Segmenting the Malaysian female young adolescent market based on gender roles and identities
Tan, Ser Zian
;
Chan, Kara
;
Poh Ling Tan
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 704-720
Persistent link: https://www.econbiz.de/10014507530
Saved in:
6
Co-creating community-led frugal innovation : an adapted Quadruple Helix?
Bhattacharjya, Bibhuti Ranjan
;
Bhaduri, Saradindu
; …
- In:
Technovation : the international journal of …
124
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014486615
Saved in:
7
Customer segmentation and ex ante fairness : a queueing perspective
Liu, Jian
;
Zhou, Yong-Pin
;
Chen, Jian
- In:
Production and operations management : the flagship …
32
(
2023
)
10
,
pp. 3246-3265
Persistent link: https://www.econbiz.de/10014430726
Saved in:
8
A multi-criteria, composite index methodology to measure the suitability of target markets for the hotel industry
Gallego, Inma
;
González-Rodríguez, M. Rosario
;
Font, …
- In:
Tourism management perspectives : TMP
47
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014318786
Saved in:
9
Optimal targeting of latent tourism demand segments
Cazorla-Artiles, José M.
;
Eugenio-Martin, Juan L.
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013534445
Saved in:
10
Driving social impact at the bottom of the Pyramid through the internet-of-things enabled frugal innovations
Park, Sukyung
;
Rosca, Eugenia
;
Agarwal, Nivedita
- In:
Technovation : the international journal of …
118
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014249398
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