Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
Kessara Kanchanapoom, Jongsawas Chongwatpol
| Year of publication: |
2023
|
|---|---|
| Authors: | Kessara Kanchanapoom ; Jongsawas Chongwatpol |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 11.2023, 2, p. 172-185
|
| Subject: | Cluster analysis | CLV | Customer migration | RFM | Segmentation | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Clusteranalyse | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-022-00158-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014326748