Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
Year of publication: |
2023
|
---|---|
Authors: | Kessara Kanchanapoom ; Jongsawas Chongwatpol |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 11.2023, 2, p. 172-185
|
Subject: | Cluster analysis | CLV | Customer migration | RFM | Segmentation | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Clusteranalyse | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group |
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