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~subject:"Direct marketing"
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1
Donor responses to out-group beneficiary profiles in direct mail fundraising : a Canadian case study
Dougherty, Christopher Nicholas
;
Schmidt, Kirk
;
Mahon, …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 123-144
Persistent link: https://www.econbiz.de/10014514762
Saved in:
2
Understanding donor preferences to optimise charity marketing and communications
Ferguson, Kimberley
- In:
International journal of market research
64
(
2022
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012794292
Saved in:
3
Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Saved in:
4
The effect of effectiveness: donor response to aid effectiveness in a direct mail fundraising experiment
Karlan, Dean
;
Wood, Daniel H.
- In:
Journal of behavioral and experimental economics
66
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011876830
Saved in:
5
Do charities get more when they ask more often? : evidence from a unique field experiment
Donkers, Bas
;
Diepen, Merel van
;
Franses, Philip Hans
- In:
Journal of behavioral and experimental economics
66
(
2017
),
pp. 58-65
Persistent link: https://www.econbiz.de/10011876858
Saved in:
6
Assimilation-contrast theory in action : operationalization and managerial impact in a fundraising context
De Bruyn, Arnaud
;
Prokopec, Sonja
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 367-381
Persistent link: https://www.econbiz.de/10011734865
Saved in:
7
Do sympathy biases induce charitable giving? The effects of advertising content
Sudhir, K.
;
Roy, Subroto
;
Cherian, Mathew
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 849-869
Persistent link: https://www.econbiz.de/10011617432
Saved in:
8
The effect of effectiveness : donor response to aid effectiveness in a direct mail fundraising experiment
Karlan, Dean
;
Wood, Daniel H.
-
2014
Persistent link: https://www.econbiz.de/10010356802
Saved in:
9
The effect of effectiveness : donor response to aid effectiveness in a direct mail fundraising experiment
Karlan, Dean
;
Wood, Daniel H.
-
2014
Persistent link: https://www.econbiz.de/10010367915
Saved in:
10
Using the phone to reduce donor attrition and drive loyalty
Holloway, Bethan
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
1
,
pp. 31-35
Persistent link: https://www.econbiz.de/10010212307
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