Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Year of publication: |
2022
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Authors: | Minguez, Ana ; Sesé, F. Javier |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 148.2022, p. 356-367
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Subject: | Consent to direct marketing | Long-term relationship orientation | Member | Occasional donor | Past donation behavior | Relationship marketing | Beziehungsmarketing | Fundraising | Direktmarketing | Direct marketing | Nonprofit-Organisation | Nonprofit organization | Marketingmanagement | Marketing management |
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